Displaying 1 - 36 of 112 results
The London-based creative agency Gravity Road announced yesterday that it had made two new senior appointments in the form of Joanna Osborn and Samirah Ravin. Osborn will serve as the Head of Creative Service and Ravin as Financial and Commercial...
Posted by: Benjamin Hiorns
Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...
Posted by: Creativepool Editorial
London based creative agency Gravity Road has been appointed by global food and beverage conglomerate Mondelēz International to produce, develop and deliver their creative content strategy for some of its brands in the UK. They've chosen mark this...
Posted by: Creativepool Editorial
Britvic soft drink makers 'Robinsons', have teamed up with Academy Award-winning visual effects wizards 'Framestore', to create a £5 million advertising campaign for their new Squash'd range of portable soft drinks. Framestore were the company...
Posted by: Benjamin Hiorns
George Clooney and Sandra Bullock must be feeling on top of the world after their space thriller Gravity recorded the strongest October debut in US box office history. Over the weekend, the film scored not only a huge 98% rating on Rotten Tomatoes...
Posted by: Creativepool
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
The London Design Museum is set to move to Kensington as part of a drastic £80 million revamp, which will see leaving its current home at Shad Thames near Tower Bridge, and setting up shop in its new skin by 2016. The museum will triple in size...
Posted by: Creativepool Editorial
TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...
Posted by: Creativepool Editorial
Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...
Posted by: Creativepool Editorial
Dare.Win Dare.Win group has announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to Creative Directors. This dynamic duo, known by their nickname...
Posted by: Creativepool Editorial
IKEA launches solar battery packs to rival Tesla's Powerwall IKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...
Posted by: Creativepool Editorial
Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...
Posted by: Creativepool Editorial
Peter Saville unveils interactive bus shelter in Manchester If you've ever spent time at an average bus shelter with a flat smartphone and found it to be a grim fate indeed, you'll be thrilled to learn that a new interactive, digital bus shelter...
Posted by: Benjamin Hiorns
Gravity Road – Three Three UK and Gravity Road have teamed up to launch a new social film as part of the mobile network’s “Go Roam” campaign. Go Roam is the latest iteration publicising Three’s Feel At Home offering, which allows customers...
Posted by: Creativepool Editorial
Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...
Posted by: Creativepool Editorial
RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...
Posted by: Benjamin Hiorns
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
BBC Creative - The Apprentice With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
Ogilvy & Mather - Coca-Cola Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...
Posted by: Benjamin Hiorns
Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...
Posted by: Benjamin Hiorns
When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...
Posted by: Benjamin Hiorns
Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
Jellyfish Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as Digital Strategy Director on 1 August. With over 15 years of industry experience, Owen is widely recognised as a digital industry...
Posted by: Creativepool Editorial
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...
Posted by: Benjamin Hiorns
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...
Posted by: Creativepool Editorial
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...
Posted by: Ashley Morrison
Though it might have been overtaken by Google as the most visible name in online industry many years ago, AOL (America Online) is still going strong and has recently posted 4th quarter figures for 2013 that point to its most successful year in over a...
Posted by: Benjamin Hiorns