Displaying 37 - 71 of 71 results
When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...
Posted by: Kate Lewin
We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...
Posted by: Creativepool Editorial
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, which uses technology to help raise awareness of the number one...
Posted by: Creativepool Editorial
As consumers stroll calmly into November, retailers are officially hitting the Christmas period. They're reaching the last leg of an 11-month long process that has involved passion, hope and money (on top of the blood, sweat and tears) to get...
Posted by: Creativepool Editorial
As a life long Midlander, I've become accustomed to living a little bit behind the times. Just this weekend, a friend visiting from 'south of the wall' casually remarked that he was genuinely shocked and amused that the street lights in...
Posted by: Benjamin Hiorns
Karmarama has created a new integrated brand campaign for CoppaFeel, the breast cancer awareness charity for young people between 18 and 24. The campaign aims to raise awareness of lesser known signs of breast cancer, and to inspire young people to...
Posted by: Creativepool Editorial
The London-based retail design agency gpstudio is providing passers-by and visitors to the office with a unique live art experience. Throughout September, artist Kirsten Lavers is creating and exhibiting work in the agency’s Arch Window gallery...
Posted by: Creativepool Editorial
The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...
Posted by: Creativepool Editorial
Grey London Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...
Posted by: Creativepool Editorial
The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...
Posted by: Benjamin Hiorns
Marie Claire and Ocado are launching a physical store to support fabled.com, their new premium online beauty brand. The London store, designed by gpstudio, is located in the newly-developed Tottenham Court Road. It brings to life the Fabled...
Posted by: Creativepool Editorial
Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...
Posted by: Creativepool Editorial
RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...
Posted by: Creativepool Editorial
Thursday 5th May sees the launch of a pioneering new public art initiative in Hackney. Created by the documentary photographer Robin Mellor, Space Explorer is a new, free, art-based app platform intended to encourage people to explore the urban...
Posted by: Space Explorer
Outdoor sports retailer Peak Performance will this week be opening 26 weather-controlled pop-up virtual shops, as part of a mobile experiential #catchmagichour campaign, which is central to the brand’s promotion of its spring/summer collection....
Posted by: Creativepool Editorial
VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...
Posted by: Creativepool Editorial
Whilst it might not be true for all of us, many of us live as slaves to a routine pattern. From the daily commute to work, to the seat at the local coffee shop and the supply run to the local grocery store, everything is familiar, established and...
Posted by: Creativepool Editorial
Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...
Posted by: Creativepool Editorial
Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...
Posted by: Benjamin Hiorns
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
Saatchi & Saatchi London and Richmond Sausages have launched a nationwide “Sausages & Chip” campaign, which continues Richmond’s signature family focus with a brand positioning that centres on the extreme lengths to which parents...
Posted by: Creativepool Editorial
With all the technological advancements being thrust upon the world of entertainment, it's only natural (and fair) that these advancements are also being used to benefit us in ways beyond keeping ourselves occupied in the hours between sleep and...
Posted by: Benjamin Hiorns
Adidas and the 3D printed shoe 3D printing has taken off in a way many (myself included) never really expected, and the latest major brand to get on board with the technology is sportswear heavyweights Adidas, who have developed a concept for a 3D...
Posted by: Benjamin Hiorns
We have partnered with a pioneering public art project that will be shaking up the confines of the traditional gallery model. Space Explorer is a next generation art platform designed to inspire exploration within the city via a mobile app that will...
Posted by: Creativepool Editorial
This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...
Posted by: Benjamin Hiorns
I clearly remember my experience watching The Blair Witch Project when it first came out back in 1999. It arrived on the scene around the time my generation were just about starting to “Get” the internet, and the marketing campaign behind it was...
Posted by: Benjamin Hiorns
If you thought the selfie stick didn't take the idea of convenient distance snapping far enough, there is now a legitimate flying camera on the market, and it not only works (well in fact), but works without a remote control! Dubbed; “The...
Posted by: Creativepool Editorial
Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...
Posted by: Benjamin Hiorns
The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
Uber is the revolutionary taxi service that's taken the US by storm and is set to make a similar impression over here as it moves into its third English City; Leeds, following successful debuts in London and Manchester. The Uber technology platform...
Posted by: Benjamin Hiorns
A new app was recently unveiled in the US and Canada, which will allow beer drinkers at sports stadiums and resorts across the country to order beer through their smartphone, which will then be delivered to their exact location using a combination of...
Posted by: Benjamin Hiorns
AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...
Posted by: Benjamin Hiorns
I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
Like a lot of people in the creative industries, I feel underpaid. Unless you are fairly senior or have built an impressive range of clients for your freelance portfolio, I would almost bet that most of you think you're worth more than you currently...
Posted by: Creativepool