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Leaders

#TechTuesday: Google, Google and more Google!

Google and Levi's create an interactive jacket! Levi's Commuter x Jacquard Google has teamed up with Levi's to create a jacket that can be used to control electronic devices. The jacket in question, the “Commuter” uses Google's unique...

Posted by: Creativepool Editorial
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Leaders

Smart home brand Hive wishes us sweet dreams

The Centrica smart home brand Hive has today unveiled “Sweet Dreams,” the second spot in its multi-market “Let’s Get Living” campaign, which broke earlier this month – providing specific perspectives on how people can benefit from Hive...

Posted by: Creativepool Editorial
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Inspiration

Working From Home: Motivation, Productivity and Mental Health

According to a new survey by Nuffield Health, 80% of Brits feel that working from home has negatively impacted their mental health. Over a third (36%) said that not being in the same physical location as their colleagues has left them feeling unable...

Posted by: Hanover
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Inspiration

Pets at Home bring new life to their retail stores | #BehindTheBrand

Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...

Posted by: Creativepool Editorial
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Features

90% of the creative industry is working from home

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Leaders

Watch some of the world's earliest home movies

Thanks to the ubiquity of mobile devices, we no longer only capture the most special moments in our lives, but every moment, no matter how inconsequential. But decades before we were all filming our every move, the concept of capturing footage at...

Posted by: Benjamin Hiorns
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Leaders

CHI&Partners, MPC and TalkTalk allow fans to invade The X Factor from home

Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...

Posted by: Creativepool Editorial
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Leaders

Ogilvy PR take home 13 EAME SABRE Awards at the 10th annual ceremony

At the 10th annual EMEA SABRE Awards, which were held in London on Tuesday night, Ogilvy Public Relations capped off an award filled evening by being officially named the Holmes Report Pan-EMEA Consultancy of the Year 2014. As well as this...

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R convince Brits to holiday at home

It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...

Posted by: Benjamin Hiorns
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Workshop

Top 5 tips for successfully working from home

Here’s a little fact for you: contrary to urban myth, newsreaders aren’t just wearing underwear when they’re sitting behind their desks, reading off the autocue. Sorry to burst your bubble. I know this because I know somebody who...

Posted by: Ashley Morrison
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Workshop

Abusers Always Work from Home, and Wunderman Thompson wants to stop them

We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...

Posted by: Creativepool Editorial
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Leaders

Lucozade Sport is strictly for the home nations

In this morning's second piece of rugby related news (see our piece on Jack Whitehall's rugby school experience with BBH for Samsung HERE) Grey London has hooked into our love of the game (and our national pride) with a new campaign for Lucozade...

Posted by: Creativepool Editorial
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Leaders

Home prepares for opening weekend in Manchester

Home, the new Manchester arts centre, is set to open this weekend with a series of events curated by oscar winning director Danny Boyle. The centre is an architectural marvel from the Dutch firm Mecanoo, which has been designed to reconcile the needs...

Posted by: Creativepool Editorial
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Inspiration

Wayfair gets out of your head and into your home # BehindTheIdea

Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...

Posted by: Creativepool Editorial
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Features

Working from home: a rod for your own back?

Over the summer, I was working for a client in southeast London. I’ll be honest: the travel was a pain in the butt. We were in that ridiculously hot stretch of the summer where it was hotter in London than in most of Europe. The tube was...

Posted by: Ashley Morrison
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Leaders

Go home. Why the Government's ad vans were such a failure.

Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...

Posted by: Magnus Shaw
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Inspiration

Where the heart is. Is 'working from home' a dying art?

You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...

Posted by: Creativepool

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