Displaying 1 - 36 of 252 results
Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...
Posted by: Creativepool Editorial
British artist David Shrigley and London mayor Sadiq Khan have launched a series of artist-designed posters for the London underground, which declare that the city will not cut itself off from the rest of the world. Featuring artwork by the...
Posted by: Creativepool Editorial
Travel has become a favourite theme of galleries recently. First we saw KK Outlet get cheeky with their Commute Nice, London show, and now the Barbican are mid-way through their show Station To Station: A 30 Day Happening. Having travelled through...
Posted by: Jade French
Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...
Posted by: Creativepool Editorial
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
In the short weeks between my interview with Creativepool and its subsequent publication, a man I’d often described as a hero passed away. The death of Sir Ken Robinson, eminent educationalist and academic, was slow to be picked up on by the...
Posted by: Heather Golding
Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...
Posted by: Creativepool Editorial
An enviable cast of major British celebrities pop up in a new safety instruction video for British Airways flights, which also introduces the Flying Start charity that supports Comic Relief. Given the ties to Comic Relief, the six-minute film is a...
Posted by: Benjamin Hiorns
Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...
Posted by: Creativepool Editorial
Pablo - MQ Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial
Commissioned by Sunset and Vine, Jump has created a new visual identity for Channel 4’s coverage of the Paralympic Games in Rio. London 2012 first introduced us to “The Superhumans,” many of whom are now household names. Jump...
Posted by: Creativepool Editorial
“Don't let change leave you behind," is the sage advice offered by The Institute of Communication Agencies (ICA) and Publicis Canada as they unveil a new theme (underlined by an updated logo and digital and print marketing campaign) to promote...
Posted by: Creativepool Editorial
Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...
Posted by: Benjamin Hiorns
The solar powered cheese that could help power Africa and stop child labour Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
So, it looks we have a winner in the Eton versus Harrow battle. Yes, Eddie Redmayne toddled off with the BAFTA for Best Actor last night, leaving Benedict Cumberbatch with a more enigmatic expression of stiff-upper-lippedness than ever. Oh, sure, I...
Posted by: Ashley Morrison
Following my last post on the ingenious product design of Chris Godfrey, here is something from the other end of the spectrum i.e the absolutely crap end. Welcome to the world of MY Single Band people! For just £6 you can purchase what is...
Posted by: Jessica Hazel
Train stations are sadly quite notorious as one of the most tragically popular locations where people decide to commit suicide. As the main operator in these spaces, Network Rail had the chance to address the issue by offering hope and help, at a...
Posted by: Creativepool Editorial
Wieden+Kennedy - Nike Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
The UK-based audio equipment maker Bose recently consolidated its media agency business between Interpublic Group and WPP shops after a lengthy review, which began in the spring. The review, which was supported by the London-based search consultancy...
Posted by: Benjamin Hiorns
An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...
Posted by: Creativepool Editorial
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
Partner at branding agency Nomad Terry Stephens certainly isn't short of great stories, starting with his own. Used to wearing many hats in any given day, and with over 20 years of experience and contacts under his belt, Terry has learned to make...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
You know Vanish. It breathes new life into your clothes and enables consumers to live even more meaningful moments, well aware of the important emotional connection people share with certain garments. Every piece of clothing is a memory. And that,...
Posted by: Creativepool Editorial
Sitting on the tube this morning I counted 6 people wearing face masks. On the escalators at Angel, another 3 or 4 (one might have been a student fashion statement, it’s sometimes hard to tell). And these weren’t kooky Halloween masks...
Posted by: JSR Content
I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...
Posted by: George P. Johnson UK
The 3D printed ceiling made from sand A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
Dyson launching electric car in 2020 British inventor James Dyson (hero image) is investing £2 billion into developing a battery-powered vehicle, which is expected to launch in 2020. An email sent from Dyson to his employees revealed that a...
Posted by: Creativepool Editorial
The tree that reads minds The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...
Posted by: Creativepool Editorial
KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...
Posted by: Kate Lewin
Anyone who has ever spent any amount of time in London would struggle to ascertain where it got its nickname from, as “The Big Smoke” is one of the most heavily polluted major cities in Europe. One particularly green-fingered tech...
Posted by: Benjamin Hiorns
Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...
Posted by: Creativepool Editorial