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Leaders

Honeycomb launches in Germany and Austria

Following its UK launch earlier this month, Honeycomb, the revolutionary video advertising distribution platform, is opening its doors to advertisers, production houses and agencies in Germany and Austria. Frank Lakebrink, who is leading the charge...

Posted by: Creativepool Editorial
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Leaders

TBWA Worldwide acquire Heimat; Germany's 'Agency of the Year'

It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...

Posted by: Benjamin Hiorns
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Leaders

Grey Germany shockingly opens people's eyes to the horror of FGM

Worldwide more than 200 million women are affected by the cruel “tradition” of FGM (female genital mutilation), with over 48,000 of them living in Germany. Nevertheless, the problem is simply not visible to most people. TERRE DES FEMMES...

Posted by: Creativepool Editorial
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Leaders

Germany creates the first 3D printed sweets

In the last few years, 3D printing has evolved from a niche concern into a thriving industry, with many previous naysayers in the design community now happily jumping on board the bandwagon with both feet. Not only is it a surprisingly affordable and...

Posted by: Benjamin Hiorns
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Leaders

Felix Schmidt on the value of risk

Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Creativepool Editorial
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Leaders

The NBA and Spox expand Digital German Partnership

The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany....

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Jack Morton - Lions Festivals Lions Festivals, the organiser of the Eurobest Festival of European Creativity, appointed global brand experience agency Jack Morton Worldwide to create the opening film and all other moving image content for the...

Posted by: Creativepool Editorial
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Leaders

2015 CLIO Awards Roundup

The winners of the 2015 CLIO Awards were announced last Friday (18 September), with Saatchi & Saatchi coming away as the big winners of the night with 10 offices bringing home a whopping 22 awards. A coveted CLIO Hall of Fame award was also awarded...

Posted by: Creativepool Editorial
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Inspiration

A glimpse behind the veil of Sound Design | #MemberSpotlight

Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

McCann NY McCann New York chief strategy officer Steve Zaroff, has been promoted to the additional post of managing director, effective immediately. Zaroff joined McCann as CSO in 2012 to oversee the strategic direction of the agency's clients, and...

Posted by: Creativepool Editorial
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Features

Ads that made history: Think Small

World War II is over. The western world is benefitting from an economic boom that is bound to last quite some years, and the effects of which we will still cherish and love many years ahead. Of the numerous societal innovations from those years, the...

Posted by: Antonino Lupo
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Inspiration

The Fluidity of Structure with Gordon Greaves

You'll often hear writers say that structure is important. Structure is what holds a story together. Structure is sometimes what propels a story forward. Structure is loved, but also much hated. But even within the strict rigidity of structure,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BMB/Eulogy - Pride in London Pride in London has appointed BMB as its creative agency and PR agency Eulogy as its lead agency partner ahead of this year's main parade and festival in July. While BMB will be responsible for Pride’s creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...

Posted by: Creativepool Editorial
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Leaders

Prophet BRI reveals the most relevant brands to the UK in 2016

Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

Posted by: Creativepool Editorial
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Leaders

Ogilvy Berlin turn Mein Kampf into an anti-fascists bible

Fascism is one hell of a buzzword, and if there could be one fascistic figurehead, it would undoubtedly by Adolf Hitler. Yes, many have accused Donald Trump of holding similar values as the man many still refer to as the most evil to have ever walked...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week: Week 2

Havas Chicago - Moen Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Fritz-Kola

How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...

Posted by: Kate Lewin
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Features

What we can learn from the success of the shorter work week in Iceland

We heard a great deal of talks about mental health, work-life balance and authenticity during the past year, and the push to remote work is certain to leave a long-lasting mark in the workforce - creative industry or otherwise. What was once...

Posted by: Antonino Lupo

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