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Features

Myke Hamilton - #NaughtyToBeNoticed

Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...

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Inspiration

#MemberSpotlight on freelance graphic designer Harriet Hamilton-Jones

How did you get into the industry? I knew from when I was around 14 I wanted to be a graphic designer, someone came into my school and did a graphic design class, based on drawing in perspective, after that class I knew that’s what I wanted to...

Posted by: Creativepool Editorial
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Workshop

Can I use George Orwell's legacy in my works?

Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow the unique creative mindset of George Gottl

LA-born George Gottl is the Chief Creative Officer and Co-Founder of UXUS, a leading global strategic design consultancy. But it’s so much more than that. When Gottl and his team are working with a client they are cultivating a one-of-a-kind...

Posted by: Creativepool Editorial
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Industry

Shining the #MemberSpotlight on "that motion guy” George Hurrell

While he is more often than not simply referred to as "That motion guy", George Hurrell is actually a motion and animation specialist with a background in visual communication and design. With over 15 years of studio experience working...

Posted by: Creativepool Editorial
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Leaders

George Nguyen joins McKinney New York as Managing Director

Last week, George Nguyen departed TBWA\Toronto for pastures new, and it was finally revealed yesterday that he was to move into the same role at McKinney in New York, filling a vacancy left by Alex Van Gestel, who left the agency late last year....

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Cannabis-infused caramel and other stories

Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...

Posted by: Creativepool Editorial
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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

Helen Marten claims 2016 Turner Prize

The winner of the ever controversial Turner Prize was announced yesterday (December 5), with 31-year-old painter and sculptor Helen Marten claiming the 2016 prize. The youngest of the four shortlisted artists, Marten, who graduated from...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson use Keyboard Cat to help shelter pets find homes

Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...

Posted by: Benjamin Hiorns
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Leaders

The Most Influential Black Person in Britain

Karen Blackett OBE, chief executive of WPP's MediaCom, has recently been named “The Most Influential Black Person in Britain” by Powerlist magazine, but the 43-year old leader of the UK's largest media agency still thinks it's odd that...

Posted by: Creativepool Editorial
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Leaders

KFC chicken scented sunscreen sells out

It takes a lot to surprise me when it comes to adland, but one thing that has genuinely given me pause for thought in recent years is the (albeit still rather niche) trend of companies creating beauty products to flog their brand. First there was...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
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Leaders

End this summer with a feast for the senses at the Tate Sensorium

Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...

Posted by: Creativepool Editorial
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Inspiration

3 Brands Expanding their Narrative through CGI Storytelling

Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...

Posted by: bluemarlin
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Leaders

It's a wrap. Introducing this year's best Christmas campaign.

Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...

Posted by: Magnus Shaw
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Snap LDN - Good Hemp SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Unmoving Pictures - great movies with terrible posters

Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...

Posted by: Creativepool
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Inspiration

Ursa majors - the ten best known bears in advertising.

Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...

Posted by: Creativepool
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Inspiration

Betfair celebrates trailblazing heritage #behindtheidea

Betfair, one of the world’s largest international online sports betting providers and part of the world’s biggest entertainment company, Flutter, has today launched a new bran positioning and brand platform developed with their creative...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Industry

Bringing some Genuine Draught to the table - #BehindTheIdea

In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...

Posted by: Creativepool Editorial

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