Displaying 1 - 36 of 1547 results
Diversity is very much a hot topic issue amongst almost every industry in the world and is none more so than in the traditional boy's club that is adland. Of course, there have been some genuine leaps forward in recent years, with much of the...
Posted by: Benjamin Hiorns
General Mills, whose shopper-marketing was until now handled by a handful of independent shops, recently announced that it had consolidated its duties within a team of 5 WPP owned agencies. According to Brian Kittelson, company's director of shopper...
Posted by: Benjamin Hiorns
Pentagram - Mills & Boon Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing...
Posted by: Creativepool Editorial
It's finally here. The 8th of June, 2017. Snap UK General Election Day. A day that will live in infamy. Probably. In all honesty, the vast majority of us are probably just glad we can finally draw a line under all of this divisive piffle tomorrow and...
Posted by: Benjamin Hiorns
When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....
Posted by: Benjamin Hiorns
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool Editorial
Virgin Holidays has responded to a spoof ad by the mobile operator, Three, who launched a campaign by Wieden + Kennedy earlier this month, which berated people who shared their holiday snaps on social media networks, based around the #holidayspam...
Posted by: Benjamin Hiorns
For this year’s UK General Election, Channel 4 sought to create a campaign that would not only resonate with its audience but encourage people to get out and vote. Whether it worked or not is debatable, given the generally poor voter turnout...
Posted by: Creativepool Editorial
Packaging is often the first thing any consumer is bound to see when approaching a product for the first time. It is the most important touchpoint between a brand and its target consumers - the place where all conversations about sustainable values...
Posted by: Creativepool Editorial
Studio Output are changing young people's perception of voting with Rize Up - a self-initiated, party-neutral campaign aimed initially at getting young people to register to vote, and now accelerating at full speed to make sure they go to the polls...
Posted by: Kate Lewin
One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...
Posted by: Kevin Forister
Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...
Posted by: Creativepool Editorial
Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...
Posted by: Creativepool Editorial
Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...
Posted by: Creativepool Editorial
Leo Burnett India - General Mills Leo Burnett India has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch, with most top agencies participating. After Bajaj this is yet another...
Posted by: Creativepool Editorial
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
Supple Studio - D.R.A.W Recruitment Supple Studio has designed an identity system for D.R.A.W. Recruitment based around an interlocking “D” device and the strap line “The Art of the Perfect Fit.” The new company was formed...
Posted by: Creativepool Editorial
Old El Paso, the brand famous for providing Britain with fast Mexican food, will be promoting its new “Stand 'N' Stuff Tortilla” soft taco range through Facebook and Buzzfeed in a new digital campaign engineered by UM London. The idea of...
Posted by: Benjamin Hiorns
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
We Are Social - Diesel Diesel has appointed We Are Social to run its #forsuccessfulliving fall winter 2016 digital global campaign. The fashion giant is collaborating with photographer Terry Richardson for a global launch of the collection in Tokyo...
Posted by: Creativepool Editorial
Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...
Posted by: Creativepool Editorial
Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...
Posted by: Creativepool Editorial
The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...
Posted by: Andy Bolter
VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
Droga5 New York Droga5 New York has announced that Ryan Barkan and Mike Ladman have joined the New York headquarters as Music Supervisors, two new roles at the agency. Barkan and Ladman will further develop Droga5’s music and audio...
Posted by: Creativepool Editorial
Working Mother magazine has recently unveiled their “Best Companies for Multicultural Women” for 2014. This is a great honour, which recognises and celebrates the 25 corporations based in the U.S. that utilise the best practices in hiring...
Posted by: Benjamin Hiorns
Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...
Posted by: Creativepool Editorial
The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...
Posted by: Creativepool Editorial
A sporting event for sick, injured and wounded servicemen and women was recently announced by HRH Prince Harry, himself a serviceman who took the title of the 'Invictus Games' from the famous William Ernest Henley poem of the same name, which...
Posted by: Benjamin Hiorns
Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...
Posted by: Creativepool Editorial
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
The world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...
Posted by: Creativepool Editorial
