Features
gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant.
Cat Davis, chief marketing officer, is one of those...
Posted by: Creativepool Editorial
Leaders
Ford parks WPP, names BBDO
Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.
Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Posted by: Creativepool Editorial
Leaders
Mother Design
Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...
Posted by: Creativepool Editorial
Leaders
MullenLowe London - UN Women/Unstereostype Alliance
UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless...
Posted by: Creativepool Editorial
Leaders
isobel - The White House
It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...
Posted by: Creativepool Editorial
Leaders
Wunderman/Blast Radius
Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...
Posted by: Creativepool Editorial
Leaders
M&C Saatchi
M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
Leaders
The Red Dress - Brewdog
Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
Leaders
Soul - Wightlink
Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...
Posted by: Creativepool Editorial