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Greggs celebrate new coffee with giant Nappuccino lab at Potters Field

Despite more than half the population admitting that they rely on a coffee to help them feel more awake or alert, caffeine and sleep have long been thought to be incompatible. However, recent scientific research put to the test by Greggs has found...

Posted by: Creativepool Editorial
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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Careers

6 ways to get commissioned as an illustrator

Getting your first commission as a creative in any field can be tough, but with self-belief, perseverance and a solid plan of action, you can bag that first client and kick on. Following a recent interview with California-based freelance cartoonist,...

Posted by: Creativepool Editorial
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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

Posted by: Indigo Design Award
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Features

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

Posted by: Brandpie
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Advertising

You don't need to know the rules to enjoy the Rugby World Cup

The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...

Posted by: Creativepool Editorial
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Careers

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

Posted by: SEVERN_
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Awards

Indigo Design Award 2019 winners announced in Spain

Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...

Posted by: Indigo Design Award
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Technology

Blueclaw urges agencies to use FaceApp for good

Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK. The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool
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Advertising

5 of the best Women's World Cup ads

The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize. The women's game has been slowly but steadily evolving in recent years with more TV...

Posted by: Creativepool Editorial
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Features

Industry Influencers: Pancho González

Pancho González is co-founder and chief creative officer at Inbrax Chile. Despite being one of the region’s top creatives, he only got into advertising because he didn’t get the qualifications needed to study medicine. However, he...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Creativepool Editorial
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Advertising

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

Posted by: Creativepool Editorial
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Advertising

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Carl White

Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead. What will be the biggest trends in 2019 in your field? I expect to see massive...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Hugo Drayton

Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity. What will be the biggest trends in 2019 in your field?...

Posted by: Creativepool Editorial
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Features

Ad trends 2019: Ming Chan

A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Jeremy Harvey

Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead. What will be the biggest trends in 2019 in your field? I...

Posted by: Creativepool Editorial
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Trends

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Design

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Features

Creatives and AI: Are they the perfect match?

Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...

Posted by: Lobster
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Advertising

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial

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