Leaders
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.
But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
Leaders
Snap LDN - Good Hemp
SNAP London has been appointed lead creative agency for Good Hemp and will be working on the immediate launch of their new chilled milk product into key retailers. Good Hemp was founded by Glynis Murray and Henry Braham in 1998,...
Posted by: Creativepool Editorial
Leaders
Etcetera - Ben
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Leaders
M&C Saatchi - GambleAware
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...
Posted by: Creativepool Editorial
Leaders
Recipe - Birdseye
Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
Leaders
Manning Gottlieb OMD - The UK Government
The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial
Leaders
Carrot - Netflix
Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...
Posted by: Creativepool Editorial
Leaders
Rothco - Kerry Foods UK
Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...
Posted by: Creativepool Editorial
Leaders
RKCY/Y&R - M&S Food
RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
Leaders
Grey London - Go Ahead!
#SnackSmart
This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...
Posted by: Benjamin Hiorns