Displaying 1 - 36 of 4222 results

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Inspiration

AboundStudio reshapes brand experience for Vabel | #BehindTheBrand

Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Leaders

#GettingtoKnow Alex Normanton, Global Brand Experience Lead at Reckitt

Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...

Posted by: Creativepool Editorial
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Inspiration

Paying down experience debt for luxury and premium brands

There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...

Posted by: Woven Agency
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Leaders

How to reach a more inclusive online customer experience

Good user experience isn't measured by how attractive a website or application can be. There are a number of elements at play when designing effective online UX, but most of them run through clarity of communication and accessibility. Following the...

Posted by: Creativepool Editorial
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Features

A view on the next ten years in Experience Marketing

You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...

Posted by: Imagination
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Features

Employee Experience Predictions for 2021 (and beyond)

2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...

Posted by: Antonino Lupo
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Leaders

Will coronavirus revolutionise live experience?

Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...

Posted by: Creativepool Editorial
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Leaders

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
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Leaders

Integrated payments: the key to a unique shopping experience

UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...

Posted by: Creativepool Editorial
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Leaders

Great customer experience adds value and makes our lives better

A conversation with David Shulman, chief experience officer of VMLY&R on how his recent visit to India shaped his opinions on the significance of customer expereince. The often-ignored subject of customer experience is gradually becoming an...

Posted by: David Shulman
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Leaders

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

Posted by: Critical Mass
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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: LEAP
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Leaders

Hot Pickle launch unique Guinness tasting experience at Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new and exciting partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. This state-of-the-art concept is the first of its kind...

Posted by: Creativepool Editorial
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Leaders

AKQA launch a unique bot experience on Facebook Messenger for Call of Duty

Activision has teamed up with AKQA to launch a unique bot experience on Facebook Messenger for Call of Duty: Infinite Warfare. Through Messenger, COD fans will be given a guided tour through space; they’ll visit the awesome planetary environments...

Posted by: Creativepool Editorial
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Leaders

Behind The Scenes Of The Mail Rail Experience

September has been a fun and frantic month of historical period filming here at Centre Screen, as production continues on The Postal Museum’s Mail Rail Experience. During four days at Malcolm Ryan Studios in Wimbledon, we filmed over 20 actors...

Posted by: Centre Screen
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Leaders

​Design Makes The Experience

Where can you find out how Adobe and other leading brands use design to create better customer experiences? It has never been more important to offer your customers a truly exceptional brand experience. In the digital era, where customers make...

Posted by: Creativepool Editorial
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Leaders

London shoppers experience the worlds most widely used toilet

Generally speaking, campaigns based around toilets will often utilise pretty broad humour to get the point across, because we all know, toilets (or at least what happens on them) is usually quite funny (come on, admit it). But a sobering new campaign...

Posted by: Creativepool Editorial
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Leaders

The British Music Experience museum moves to Liverpool

The British Music Experience (BME) museum, which first opened in 2009 at London Greenwich’s O2 building, but closed down in April last year, is set to reopen next year (Spring 2016) with brand new interiors at the Cunard Building in Liverpool,...

Posted by: Creativepool Editorial

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