Leaders
Saatchi & Saatchi - George & Matilda Eyecare
George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...
Posted by: Creativepool Editorial
Leaders
Purposefully ridiculous, playful electronics from Slovenia
Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...
Posted by: Benjamin Hiorns
Leaders
jones knowles ritchie - Irn-Bru
The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...
Posted by: Benjamin Hiorns
Leaders
Kitchen of the future revealed in Milan
Tapping into this retro fascination with the “Kitchen of tomorrow,” The Italian design studio Tipic has created the first full “Smart Kitchen” countertop, which integrates various...
Posted by: Benjamin Hiorns
Leaders
BMB - New Balance
You Are Your Toughest Opponent
In this inspiring new campaign for New Balance, the running shoes and apparel brand, BMB delves inside the mind of top athletes. “You Are Your Toughest Opponent” looks at the battles we...
Posted by: Benjamin Hiorns
Leaders
Possible - Specsavers
Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...
Posted by: Creativepool Editorial
Features
As a final note to accent Creativepool's constant coverage of Dubai Lynx International Festival of Creativity on its 10th birthday, we tracked down Hephzibah Pathak, Global Brand Head and member of the Ogilvy India board, to gather her thoughts on...
Posted by: Creativepool
Features
In yet another coup scored thanks to our partnership with the Dubai Lynx International Festival of Creativity, which is celebrating its 10th anniversary this year, Creativepool founder Michael Tomes sat down with Simon Gosling, Creative Evangelist...
Posted by: Creativepool