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Industry

Are You the Best of the European Internet?

Calling all creators: the 6th Annual Lovie Awards Final Deadline is quickly approaching: Friday, 10th June. We are looking for the best of the European Internet, from websites, online advertising and video, to mobile apps and social media. The...

Posted by: The Lovie Awards
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Leaders

Advertising Week Europe Announces European Roadshow

Berlin School of Creative Leadership, Dutch Digital Design, Future Foundation, The Ad Club and The Marketing Society join inaugural Readshow, with speakers from Spotify, Adobe, Google and more. European Roadshow LONDON, 23 February 2016 -...

Posted by: Advertising Week
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Leaders

LIDA launches European brand campaign for Invesco

Digital and direct marketing agency LIDA has launched a new campaign for Invesco bringing to life its exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times and features...

Posted by: Persuasion Communications
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Leaders

VCCP help Avis “Try Harder” in a new European TV Campaign

VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...

Posted by: Benjamin Hiorns
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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Leaders

Kia celebrates football fans in new Europa League campaign

European football returns this week and Kia Motors has teamed up with Innocean and Sydney/Seoul-based production company Calltime for a cinematic follow-up to last year’s UEFA Europa League partnership. In a continuation of 2018’s...

Posted by: Creativepool Editorial
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Leaders

Copa90 and Ary & Joe unite for historic refugee football tournament

Copa90, the global football fans network, has united with its charity and media partners in a force of solidarity to support refugees with “The Liberté Cup,” a football tournament for refugees in the Grande-Synthe camp. Inspired by...

Posted by: Creativepool Editorial
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Leaders

Football stars transformed into classic pub signs for BT Sport

I won't pretend to know a thing about Football, but I know quite a lot about pubs. I've always been adverse to the fancy wine bar or the over-priced nightclub, being more at home in a dusty hovel bearing a name such as the “Bull and Bladder” or...

Posted by: Benjamin Hiorns
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Workshop

The NFT football kit for Southampton FC | #BehindTheBrand

Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Creativepool Editorial
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Leaders

Garena and FIFA invite football fans to “Be the One"

Southeast Asian online gaming brand Garena plan to capitalise on the football mania created by the 2014 World Cup, hyping the free EA Sports multiplayer football game, FIFA Online 3 with the help of Saatchi & Saatchi Thailand. Garena was launched in...

Posted by: Benjamin Hiorns
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Leaders

Brazilian legend helps Shell open new player powered football pitch

The unquestioned king of Brazilian football has partnered with the global energy behemoth Shell in order to help open the world's first completely player-powered community football pitch in the centre of Rio Di Janeiro's impoverished favela in an...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Leaders

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Inspiration

Danny Dyer embodies the quintessential football fan #BehindTheIdea

Paddy Power and actor Danny Dyer have teamed up to celebrate England as 'Europe's favourites' to win Euro 2024 in a new campaign by BBH London. In a playful nod to England's unique post-Brexit position, the campaign features Dyer, embodying a...

Posted by: Creativepool Editorial
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Leaders

Stackable Football Pitches proposed in London by AL_A

Stackable football pitches could be erected on disused or temporarily empty plots across London, according to Amanda Levete and her London-based studio AL_A. The concept, named “Pitch/Pitch,” aims to tackle the shortage of inner-city sports...

Posted by: Creativepool Editorial
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Features

How to sell football boots. Nike's top four telly ads.

The year is 1988. Dan Weiden, creative director of ad agency Wieden and Kennedy is attending a meeting at his client Nike’s offices. He and a group of employees are seated around a table and the employees are explaining the Nike approach to...

Posted by: Creativepool

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