Displaying 1 - 36 of 211 results
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
No matter your field of expertise, unless you have been living under a rock for the past few years, you’ll have noticed that purpose is on the rise. The industry has never been more in love with purpose and storytelling - quite literally...
Posted by: Antonino Lupo
There are few leaders like Steve Aldridge. Endlessly curious, humble and driven by an ardent passion for creativity, Steve feels like a misfit just like the rest of us, and that is precisely what makes him such a successful and empathic...
Posted by: Creativepool Editorial
Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...
Posted by: Creativepool Editorial
Cheddar Creative is a creative agency with a difference. They deal in campaigns that are unorthodox, engaging and create innovative user experiences peppered with moments of delight. They deal is creative that is crafted to inspire trust, credibility...
Posted by: Creativepool Editorial
I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...
Posted by: Matthew
IBM’s finding that 70% of people aren’t impressed with digital brand experiences has echoes in tech history according to Tariq Khan, Director of Interactive at TMW Unlimited. Tariq Khan (far right) with Chris Buckley (left) and Chris...
Posted by: Creativepool Editorial
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
Product design and innovation consultancy Morrama in partnership with circular manufacturing company Batch.Works, recently announced the launch of a pair of pretty unique headphones. Kibu headphones have been designed and manufactured so that kids...
Posted by: Benjamin Hiorns
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...
Posted by: Creativepool Editorial
When discussing female designers’ contribution to the heavily male-dominated creative industries, there’s a specific focus on the heralded historical figures and individuals known to have paved the way, think Margaret Calvert, who...
Posted by: Benjamin Hiorns
It should go without saying that the creative industries have the potential and the responsibility to reflect and celebrate the diversity of society, and to challenge and transform the status quo. However, according to a report by the Creative...
Posted by: Benjamin Hiorns
There are few words as cutting and divisive in 2024 as “cancelled.” It’s a term you’d once only have heard in relation to your favourite TV series or perhaps an unwise Amazon order but today, it’s something that happens...
Posted by: Benjamin Hiorns
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin Hiorns
National bereavement charity Sue Ryder’s new campaign shows how touch, taste, sight, smell and sound can trigger emotions for those grieving. The campaign launched through a unique pop-up exhibition at The Corn Exchange in Leeds and encourages...
Posted by: Creativepool Editorial
Sarah Evans, Head of Digital at PR agency, Energy PR, offers her advice on using AI to assist with your marketing work, freeing your team up to focus on the areas where you can add the most value. AI is not new. However, the launch of platforms like...
Posted by: Energy PR
Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...
Posted by: Multivitamin Studio
Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...
Posted by: Creativepool Editorial
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
A fingerprint formed by handwritten phrases, an EEG of the brain’s response to kindness, and a turtle designed by renowned illustrator Rebecca Sutherland all feature in striking new packaging for Essity-owned tissue brand Tempo in Italy,...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...
Posted by: Creativepool Editorial
During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...
Posted by: Benjamin Hiorns
Award-winning brand and digital design consultancy Thompson Brand Partners recently announced a company-wide rebrand of its business to ThreeTenSeven to align with the company’s recent strategic shift towards the health and wellbeing...
Posted by: Creativepool Editorial
This October, Smile Train launched a campaign called ‘Beauty in Every Smile’, which looks to celebrate the beauty and diversity in smiles - following research which found that a third of people in the UK with a facial difference have been...
Posted by: Creativepool Editorial
How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...
Posted by: Creativepool Editorial
For decades, the media has had a way of romanticising mental illness. Whether it’s the tortured musician whose sickness is forever tied to their art or the sexy young teens coping with the suicide of a former classmate (with wonderful lighting,...
Posted by: Benjamin Hiorns
The topic of accessibility has been gaining increasing prominence in the design industry over the last few years, particularly in the wake of the pandemic. However, while the sector appears to be reevaluating the real-world consequences of its...
Posted by: Benjamin Hiorns
A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...
Posted by: Creativepool Editorial
For years, influencers have taken social media by storm, endorsing brands, leading lavish lifestyles, and accumulating massive followings. As the AI craze continues to gain momentum, however, influencer culture has now been drawn into its embrace...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...
Posted by: Creativepool Editorial
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options. ‘Made by Choice’ is the work of...
Posted by: Creativepool Editorial