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Leaders

Foster + Partners make electric car refuelling look cool

Nissan has teamed up with famed London-based architectural firm Foster + Partners to develop a new, more refined design for electric vehicle charging stations, which will take into account the rise in popularity on electric cars in the UK and beyond....

Posted by: Creativepool Editorial
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Leaders

Electric Objects: Internet art comes home

We look at hundreds of online images every day, on top of all those nestling within apps on our mobile devices. But it’s rare that we pause to reflect on art originating from the internet, as we would something on display in a museum or...

Posted by: Kate Lewin
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea
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Industry

Empowering electric dreams with Hyundai and IONIQ - #BehindTheIdea

After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...

Posted by: Creativepool Editorial
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Features

The ‘literally’ electric Maserati campaign created over lockdown

Ultra Brand Studio is a new creative shop launched under lockdown by ex-AKQA creatives Alistair Schoonmaker, Matt Bennett and Will Battersby. These guys were the brains behind Nike’s most awarded ad “Rise” and already under...

Posted by: Creativepool Editorial
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Features

Behind the idea: Chris Hadfield brings Ireland together from space

For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...

Posted by: Creativepool Editorial
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Leaders

Margot Robbie is the new face of Nissan

Wolf of Wall Street and Suicide Squad actor Margot Robbie has been revealed as the new face of Nissan's electric and zero emission cars in a staged midnight race around the glamorous streets of Monaco. Robbie tested the Nissan BladeGlider (which can...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Muji's weather bus, Apple goes green, easyJet and more

Muji's all weather bus Japanese brand Muji has revealed designs for an autonomous shuttle bus built for all weather conditions, set to hit the road in three Finnish cities by 2020. The public vehicle, called Gacha, is designed in collaboration with...

Posted by: Creativepool Editorial
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Inspiration

Calling for Dream Carriers on new film for Grenfell | #BehindTheIdea

An emotive ad voiced by rapper AJ Tracey that captures the hopes and dreams of young people from the estate surrounding Grenfell Tower is being released today, as its creators call for the ad industry to buy shirts and help keep the dreams of these...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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Leaders

A full tank of petrol for £2.80?

The UK arm of Kia Motors has teamed up with VCCPme to create a unique interactive publicity stunt to promote the first, fully electric Kia car; the Kia Soul EV. The stunt works on the campaign tagline, “The Power To Surprise,” and took...

Posted by: Benjamin Hiorns
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Inspiration

Nissan put kids in charge of the future of electrification #BehindTheIdea

Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Leaders

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Visa Europe imagine the future of wearable payments Visa Europe has been working with industrial design students from Central Saint Martins College of Art and Design to develop concepts for new wearable payment devices. They were tasked with...

Posted by: Creativepool Editorial

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