Displaying 109 - 144 of 171 results
Whilst there were not quite as many award announcements at the fourth day of the 2016 Cannes Lions Festival of Creativity, the day certainly wasn't without its drama. Will Smith shares his thoughts on the state of marketing Hollywood A-list actor...
Posted by: Creativepool Editorial
Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...
Posted by: Creativepool Editorial
“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...
Posted by: Creativepool Editorial
Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...
Posted by: Canvas8
Whilst it might not be true for all of us, many of us live as slaves to a routine pattern. From the daily commute to work, to the seat at the local coffee shop and the supply run to the local grocery store, everything is familiar, established and...
Posted by: Creativepool Editorial
Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...
Posted by: Benjamin Hiorns
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...
Posted by: futurefactor
A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...
Posted by: Creativepool Editorial
Contrary to what you might think, based on my frequently acerbic blog posts, I am not a complete misery. Oh, things annoy me, sure. And truth be told, probably more so than the average person. As my dad used to say, “I don’t suffer fools...
Posted by: Ashley Morrison
Christmas is chiefly known as a time for giving and sharing (and to a lesser extent drinking far too much and falling asleep before 6pm in front of Doctor Who), but it's also affectionately known as a time for watching every Christmas film...
Posted by: Creativepool Editorial
Bringing home a bounty of awards The Blink Productions family have had a truly amazing week when it comes to mantelpiece clobber, with a veritable bounty of awards success. First up, Televisual ranked Blink as the Best Production Company and Dougal...
Posted by: Creativepool Editorial
You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...
Posted by: Ashley Morrison
BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...
Posted by: Creativepool Editorial
I've always loved the atmosphere of the good old fashioned British pub. It might have something to do with the fact my father worked for a brewery throughout my formative year, and it's almost certainly been exacerbated by my general indifference...
Posted by: Benjamin Hiorns
..In short, you’re either very lucky or you’re not being very wise. Because I’ve now heard from at least three different sources that in order to keep the money rolling in, us freelancers need to spend 20% of our waking hours (or...
Posted by: Ashley Morrison
Leo Burnett London sends a child to space for the NSPCC Leo Burnett London has launched a new brand campaign for the NSPCC, the first within their rebrand with the new strap line; “Every Childhood is Worth Fighting For.” The campaign is inspired...
Posted by: Creativepool Editorial
I love Harry Potter; the books and the movie, and I'm not even remotely ashamed to admit it. I also, however, love drinking (beer particularly). Not to excess, but let's just say enough to loosen my tongue and provide a lighter head for a heavy...
Posted by: Benjamin Hiorns
In partnership with our friends at Uber and SUITCASE Magazine, we are launching #BackseatArt across six UK cities to showcase local artists. This week, cars in London, Manchester, Leeds, Sheffield, Birmingham and Newcastle will contain limited...
Posted by: Creativepool
W+K London raise their glasses to unsung household heroes The aim of Finish’s new campaign, created with Wieden+Kennedy London to promote the brand’s Dishwasher Cleaner product, is to make consumers think about the cleanliness of their...
Posted by: Creativepool Editorial
Sending Eric Cantona across the English Channel for Kronenbourg Heineken has revealed the outcome of the #LeBigSwim digitally-led campaign starring Eric Cantona for its premium lager brand Kronenbourg 1664. The campaign from Ogilvy & Mather London...
Posted by: Creativepool Editorial
There's been a definite resurgence in boutique beer drinking of late thanks in part to the craft beer movement in the US, which has found its way to these shores thanks to ambitious companies such as Brewdog and taking on the notoriously elitist...
Posted by: Creativepool Editorial
In a move some might see as a little on-the-nose and others might see as a pretty decent fit considering his “Party rocking” reputation, former LMFAO DJ Redfoo (known as Stefan Kendal Gordy to his loved ones) has been named as the brand...
Posted by: Creativepool Editorial
In 1915, an American lawyer Harold Hirsch organised a design competition. Eight packaging companies were invited to build “a bottle which a person could recognise even if they felt it in the dark, and so shaped that, even if broken, a person...
Posted by: Magnus Shaw
Mother London has teamed up with Finger Music London and Leisure Cruise to re-imagine Iggy Azalea’s hit single “Fancy” (featuring Charlie XCX), as a catchy 1920’s ditty for London-based gin brand Tanqueray. The song was...
Posted by: Creativepool Editorial
I am a proud, lifelong (well, adult life at least) beer fan. Admittedly more by design than by choice (my father used to work for a brewery), but I digress. Whether popping out for a wee tipple with a few mates after work or sitting down with my...
Posted by: Benjamin Hiorns
72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...
Posted by: Creativepool Editorial
As the official partner of Cannes Lions Festival, Creativepool is taking their Pool Party concept to Cannes on the evening of Thursday 25th June 2015. Co-hosted by the likes of Massive Music, The Industry Club, The Foundry, Creative Translation and...
Posted by: Creativepool
Creativepool's music sponsor for the Pool Party Cannes 2015, MassiveMusic, has once again joined forces with MediaMonks in Cannes, and are promising an event that is anything but modest. This year's magical night theme is ‘YOU’RE...
Posted by: Creativepool Editorial
The advertising industry is not exactly renowned for taking the piss out of itself. Indeed, the only major zeitgeist defining piece of entertainment set around the industry in recent memory (Mad Men) glamorised ad land to almost the point of...
Posted by: Benjamin Hiorns
I'm one of those contradictory specimens that loves the idea of camping, but hates actually camping. It's too cold at night, too hot during the day, and about as comfortable as an ill fitting pair of jeans. Even the recent phenomenon known as...
Posted by: Benjamin Hiorns
Wes Anderson, who recently took home a brace of awards for the effortlessly wonderful “Grand Budapest Hotel,” is arguably one of the few remaining cinematic auteurs. His films manage to tap into that same space between the innocent wonder...
Posted by: Benjamin Hiorns
Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...
Posted by: Benjamin Hiorns
Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...
Posted by: Magnus Shaw
Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...
Posted by: Creativepool Editorial
Hello and happy new diet to you. No? Happy new gym membership, maybe. Not that either? Happy new I’m-only-drinking-alcohol-at-the-weekend. Getting warmer? Or perhaps the number one aim in the Land of You is get a happy new job. If so, good...
Posted by: Ashley Morrison
