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Features

5 minutes with... Steve Boswell - Lowe & Partners

How did you get started in the industry? Foundation Art, Graphics Degree, followed by much trudging around London with another Steve and a black portfolio, hearing ‘Come back with some more ideas next week' which eventually led to a 1st Job at...

Posted by: Creativepool
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Features

Why don't most agencies self-advertise?

”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...

Posted by: Antonino Lupo
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Inspiration

"Don't just copy and paste with your entry" - #JudgeSpotlight

Brand Team of the Year is an interesting category to score. Judges are exposed to a number of brilliant brands and their creative strategies, and like in the case of EVEN Creative Founder Dan Wilkinson, there will always be something amazing to learn...

Posted by: Creativepool Editorial
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Leaders

Marketers, please don't take advantage of the pandemic

There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...

Posted by: Antonino Lupo
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Inspiration

Don’t Have A Cow Man: The Simpsons Effect

What is it about the Simpsons that inspire graphic art? The simple lines? The spiky hair? A sudden influx of yellow and blue paint? From the 1990s to now, the Simpsons have held a special place in our hearts. There’s something about their...

Posted by: Jade French
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Leaders

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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Industry

Evening Hosted by CNN's Don Lemon in Beverly Hills

A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...

Posted by: Creativepool
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Features

Don't believe your Impostor Syndrome

We are creatives. We create, we imagine, we envision, we develop, we inspire. We also have a ton of problems, and most of them are because of our self-esteem. Too much, too little, it doesn't really matter - being creative is a life contract, as we...

Posted by: Antonino Lupo
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Workshop

Take My Advice: Don’t give unwanted advice

My topic this week was going to be “how to write an ebook”, for no other good reason than I’ve been asked to write two in the space of a few weeks. Although I know what I’m doing, I thought it might be interesting to pop onto...

Posted by: Ashley Morrison
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Workshop

How to...Don't just stand there, make your own Olympic Torch

by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...

Posted by: Creativepool
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Features

You don’t need the big budget to embrace purpose

Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...

Posted by: Antonino Lupo
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Industry

Don't worry grown-ups, the KiwiCo Kids have got this - #BehindTheIdea

Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...

Posted by: Creativepool Editorial
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Leaders

Follow the numbers, but don't forget the people

One would think there are enough advertising agencies out there, but the truth is you can never have enough creativity in the world. Data, KPIs and numbers dominate marketing - and sometimes this makes brands forget that people are above technology....

Posted by: Creativepool Editorial
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Leaders

The rise of sports fans that don’t care about sports

From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...

Posted by: Brandpie
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Leaders

You don't need to know the rules to enjoy the Rugby World Cup

The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...

Posted by: Creativepool Editorial
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Inspiration

Can't Cook And Don't Have Kids: What Advertising Says About Asian Men

Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...

Posted by: The Smalls
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Leaders

Google Ad Blocker: Don't get too excited, it might be a bad thing

Google recently announced that it will launch a version of the Chrome web browser that will automatically block intrusive ads in early 2018, following an earlier announcement from Apple that it too would be introducing an ad blocker to its Safari web...

Posted by: Benjamin Hiorns
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Leaders

What's the point of ads which don't reflect the truth?

The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...

Posted by: Magnus Shaw
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Leaders

The five briefs I don't want on my desk

Mussel meat A leading discount frozen food company is selling bags of 'mussel meat'. I may be wrong, but I suspect these are the unfortunate shellfish deemed too manky to be sold whole, and are therefore mushed up and flogged in a heaving mass. Good...

Posted by: Magnus Shaw
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Workshop

Interns - don't take the p***

Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...

Posted by: Creativepool
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Workshop

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Industry

Don't Be Confined by Your Industry Stereotypes

How those in marketing & creative roles in perceived ‘serious’ industries shouldn’t feel confined by industry stereotypes and should embrace stepping out of the box. By Vasco Vaz Rodrigues, Chief Marketing Officer at Aurum...

Posted by: Creativepool Editorial
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Inspiration

Don't Mind the Gap

If I were to ask you what the determining factor will be in your success or failure as a creator, there’s a good chance you’d say 'the quality of your ideas.' Without a good idea you have nothing. Yet there’s something else even...

Posted by: Richard Holman
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Leaders

Don't leave design to designers: we're all in the design team

We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...

Posted by: Creativepool Editorial
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Features

#StayHome: You don't need to go outside to craft amazing work

Creatives are already finding the strength to make amazing work from home. It doesn't happen every day to see a global pandemic take people off the streets. Readers and gamers have long awaited this moment to unsheathe their anti-apocalypse barbed...

Posted by: Antonino Lupo
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Inspiration

Don't miss this official fan art for Peaky Blinders season five

To celebrate the return of wildly popular TV show Peaky Blinders in the UK, public broadcaster the BBC launched a hunt for the best fan art to help promote the fifth season. Anyone with a creative mind was invited to submit a one-of-a-kind static...

Posted by: Creativepool Editorial
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Inspiration

We don't think you're ready for this jelly...

Today, jelly London announced the opening of its brand new jelly Kitchen, right in the heart of Fitzrovia. The not-so-creatively named, jelly London Jelly Kitchen, was set to operate 24 hours a day, serving everything from jelly trifles, to jelly...

Posted by:
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Advertising executives? - Why don't you open your mind?

Saturday afternoon was spent lazing about underneath a tree on Hampstead Heath, me and my friends slowly working our way through a gigantic picnic. Whilst doing a bit of cloud watching, we spotted a helicopter pulling a gigantic PKR Poker banner...

Posted by: Creativepool
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Leaders

A Doctor Who movie? Don't hold your breath.

Peter Capaldi is to be the new Doctor and I couldn't be more delighted. Apart from the fact I consider 'The Thick Of It' to be a television comedy so accomplished is resembles high art, Capaldi just has the face and demeanour of a Time Lord. Yes, I...

Posted by: Magnus Shaw

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