Leaders
Ogilvy & Mather Hong Kong
Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....
Posted by: Creativepool Editorial
Leaders
Sid Lee - Fuel
Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
Leaders
McCann London
McCann London has further strengthened its management team with the appointment of Sheryl Marjoram as Managing Director. Marjoram joins from Saatchi & Saatchi where she was a Managing Partner, leading its Asda account - before this she...
Posted by: Creativepool Editorial
Leaders
Havas Media - Emirates
Emirates, the Middle East's leading airline, announced today the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments...
Posted by: Creativepool Editorial
Leaders
LoRo - La Scala Theatre
LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The...
Posted by: Creativepool Editorial
Leaders
Common Industry - NME
Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...
Posted by: Creativepool Editorial
Leaders
TBWA - Boundary Road Brewery
Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...
Posted by: Creativepool Editorial
Leaders
Havas Media - Beats by Dre
Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account...
Posted by: Creativepool Editorial
Leaders
Above+Beyond
Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....
Posted by: Creativepool Editorial
Leaders
Leo Burnett London - McDonald's
Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...
Posted by: Benjamin Hiorns
Leaders
J. Walter Thompson – HSBC
We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Leaders
Bulletproof - PizzaExpress Artisana
Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s...
Posted by: Creativepool Editorial
Leaders
MEC - Nationwide
MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...
Posted by: Creativepool Editorial
Leaders
adam&eveDDB - Temptations
The Temptations cat food brand launched a new online media campaign this week encouraging cat owners to remember their feline friends. Created by adam&eveDDB, the campaign’s first digital content release features a...
Posted by: Benjamin Hiorns
Leaders
Grey London
Grey London announced two important promotions this week. Wayne Brown, currently MD of GreyPOSSIBLE, has been appointed to the new role of COO, while Matt Tanter, currently head of planning, has been promoted to CSO. They will report to...
Posted by: Creativepool Editorial
Leaders
Proximity London - Specsavers
Specsavers is bringing in an external agency to handle its CRM for the first time, having previously handled all activity in house. After an extensive pitch process, which began last September, the retailer appointed...
Posted by: Creativepool Editorial
Leaders
jones knowles ritchie - Irn-Bru
The fizzy drink “Made from Girders” and beloved of anyone of Scottish descent who has ever experienced a bone shattering hangover is getting a rebrand for a modern age. jones knowles ritchie has created...
Posted by: Benjamin Hiorns
Features
As a final note to accent Creativepool's constant coverage of Dubai Lynx International Festival of Creativity on its 10th birthday, we tracked down Hephzibah Pathak, Global Brand Head and member of the Ogilvy India board, to gather her thoughts on...
Posted by: Creativepool
Leaders
Going into the Red in Asia
Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...
Posted by: Creativepool Editorial