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Careers

How to become an art director in a year

If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...

Posted by: Kevin Forister
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Inspiration

Member Spotlight: Reel talk with director Noemi Hatala

Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...

Posted by: Creativepool Editorial
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Features

Creative director Jodine Bell on Principals and design

Jodine Bell is creative director at Australia- and New Zealand-based strategic/creative agency Principals. Her career has gone from strength to strength since her early days at design studio Switch as she develops a team and culture at in the...

Posted by: Portfolio Recruitment (AKLD) Limited
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Careers

Portfolio critique: The farmer art director

Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...

Posted by: Kevin Forister
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Careers

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

Posted by: Kevin Forister
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Inspiration

Member Spotlight: Moving and shaking with art director David Simoes

Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...

Posted by: Creativepool Editorial
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Features

What do you do as an art director?

What do you do as an art director? It's a tricky question because each day is so different from the one before. So, without showing agency work and having to be extremely general, I sat down every day after work and answered the question: "What did...

Posted by: Kevin Forister
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Careers

Take a drive with a creative director

This week, we take a drive with creative director, Mack McCullough, as he dishes out advice and insight on how to get into the advertising industry. He also ventures through his journey from law student to copy crafter so... yeah... feel free to...

Posted by: Kevin Forister
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Spotlight: Art director Stephen ONeill gets high on type

According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...

Posted by: Creativepool Editorial
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Careers

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Advice

The Art Director Job Description

Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.

Posted by: Kevin Forister
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Careers

Who do you work with as an art director?

Art directors in the ad industry (especially at your larger shops), communicate with a lot of people to get the job done. Let's go through the list of who they might interact with on a daily basis once they're out from behind the computer. This...

Posted by: Kevin Forister
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Careers

Q&A: Questions For An Art Director

It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks

Posted by: Kevin Forister
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Careers

The Journey - Sherri Krekeler, Group Creative Director

This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...

Posted by: Kevin Forister
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Careers

The Journey - Mark Van Duinen, Director Of Studio Services

Today we take a drive with the head of the studio department at TracyLocke, Mark Van Duinen. We take on his journey and talk tech/general advice on breaking into the industry and staying there. His perspective is one that I truly admire as he has a...

Posted by: Kevin Forister
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Advice

Being An Art Director On A Photoshoot

In todays video, we talk about some standard need-to-knows before going on your first photoshoot as an Art Director. We explore the process and dive into some tips that will hopefully help you before you land on set. Thanks for watching!

Posted by: Kevin Forister
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Advice

Q&A: General Art Director Questions

One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...

Posted by: Kevin Forister
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Careers

Portfolio Critique #2 - Spencer Gabor, Art Director

Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...

Posted by: Kevin Forister
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Inspiration

Portfolio Critique #1 - Kevin Yurasovich, Art Director

Today, we critique the creative portfolio of newly-hired Art Director Kevin Yurasovich. Please post any critiques you might have in the comments below. The more constructive feedback we can give Kevin, the better so please comment below the video to...

Posted by: Kevin Forister
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Careers

The Art Director Dictionary

For those freshly entering the industry, this video dictionary will help you speak the Art Director/Designer lingo necessary to sound like a pro on day one. This isn't your overly-exciting, conceptual and creative video but it is pertinent...

Posted by: Kevin Forister
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Inspiration

Brand Perspective with Lisa Hogg, EMEA Marketing Director at TOMS

As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...

Posted by: Heather Deacon
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Careers

The Journey - Nick Kidd, Junior Art Director

This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!

Posted by: Kevin Forister
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VCCP appoints John Cherry as creative director

VCCP are thrilled to announce the arrival of John Cherry as creative director to the expanding creative department following new business successes this year including Cadbury, Domino’s, Suzuki and Britvic. A hugely talented creative, he comes...

Posted by: VCCP
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Design

Adobe and mcgarrybowen's hovering art director is the ultimate work toy

Recognising the dynamic between hard-pressed designers and their indecisive art directors, ACHTUNG! mcgarrybowen and Adobe are launching a competition to win the Hovering Art Director action figure. This highly recognisable character promotes the...

Posted by: Creativepool Editorial
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Advertising

Matthew McConaughey is the highest paid Creative Director in Adland

OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...

Posted by: Benjamin Hiorns
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Features

The Black Cab Interviews Singapore: Chris Frost, Director, Cogs Agency

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Jones Knowles Ritchie, supported by Cogs Agency and with production support by 90...

Posted by: Creativepool

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