Industry
Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain.
Future and current leaders from vital industry sectors...
Posted by: The Darnell Works Agency
Leaders
There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over?
Federico Garcia, ECD at Huge New York, defended its case at Connect...
Posted by: Creativepool Editorial
Leaders
Brave clients and bold campaigns are on Jeremy Harvey, creative partner at brand strategy and marketing agency Clarity’s wish list in 2019. He gives his predictions for the year ahead.
What will be the biggest trends in 2019 in your field?
I...
Posted by: Creativepool Editorial
Leaders
Etcetera - Ben
Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Leaders
BrandCooke - London North Eastern Railway
Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
Leaders
VCCP - Transport for London
In 2018, London reached its annual air quality limit in less than a month. Because of that, Transport for London and the Mayor have plans in place to tackle the problem and improve air quality for Londoners. One of those...
Posted by: Creativepool Editorial
Leaders
Taylor Herring - Westworld (NOW TV)
Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
Posted by: Creativepool Editorial
Leaders
The Full Service/Jelly London - The Climate Coalition
Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Leaders
Nintendo Labo makes paying £50 for cardboard seem like a good idea
Nintendo is aiming to introduce children to the world of coding and engineering with its latest deceptively ambitious product, Nintendo Labo. Designed to be used with the...
Posted by: Creativepool Editorial
Leaders
The festivities have begun! Our favourite time of year has come around once again with the opening of the Early Bird submission for the Creativepool Annual 2018.
This year we choose creativity. We choose fresh thinking, groundbreaking initiatives,...
Posted by: Creativepool
Leaders
Leo Burnett
Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...
Posted by: Creativepool Editorial
Leaders
Droga5 London - Secret Escapes
Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account. Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and...
Posted by: Creativepool Editorial
Leaders
Pablo - MQ
Having launched on the 16th January, the “We Swear” campaign from mental health research charity MQ is calling time on the unacceptable lack of progress in tackling young people’s mental health. New figures from the...
Posted by: Creativepool Editorial
Leaders
RKCY/Y&R - M&S Food
RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
Leaders
Leo Burnett - McDonald's
McDonald’s has launched a dependably bold new TV spot from Leo Burnett promoting its Chicken Legend range. The spot features an incredibly intimidating Judo instructor at what appears to be a village hall and a man...
Posted by: Benjamin Hiorns