Leaders
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.
But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
Leaders
Pablo
Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...
Posted by: Creativepool Editorial
Leaders
GTB UK - Ford
WPP agency GTB UK and Ford of Britain have launched “Elephant in the Transit,” a new campaign born out of the Channel 4 Diversity in Advertising competition, and then developed into a meaningful partnership with the mental...
Posted by: Creativepool Editorial
Leaders
agenda21 Digital - Addison Lee
agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...
Posted by: Creativepool Editorial
Leaders
StudioMono - Kingsbury Press
StudioMono has rebranded and repositioned Kingsbury Press as masters of “The Art of Print” as the printer marks its 50th year in business. The new look is minimal and monochromatic and is offset by an online...
Posted by: Creativepool Editorial
Leaders
Cheil London
Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...
Posted by: Creativepool Editorial
Leaders
Superdream
Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...
Posted by: Creativepool Editorial
Leaders
Things Unlimited - Aussie Bodies
Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...
Posted by: Creativepool Editorial
Leaders
Elon Musk sends a Dragon to Mars
This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...
Posted by: Benjamin Hiorns
Leaders
Karmarama
Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...
Posted by: Creativepool Editorial
Leaders
Fingerpaint Marketing
Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...
Posted by: Creativepool Editorial