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Displaying 37 - 72 of 256 results

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Leaders

Rebrand Roundup: From Snoop Dogg to Chilean pop-ups

Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...

Posted by: Creativepool Editorial
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Leaders

New anti-gun ads provoke controversy

A series of new public service announcements for the Coalition to Stop Gun Violence by Saatchi & Saatchi Wellness and production company Wondros, might just be some of the most unnerving and polarising ads ever produced for the organisation, which is...

Posted by: Benjamin Hiorns
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Features

How ethical is your wardrobe?

You can hardly move in an inch in a shop these days without being confronted with fair trade this and that and an ending array of ethical options for your every consumer need. Once an option for dreadlocked hippies and mother earth types, ethical...

Posted by: Creativepool
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Leaders

Japan: Censoring The Arts.

Creatives in Japan are currently up in arms about a new form of censorship legislation which is in the process of being approved by the authorities. The Federal Province of Tokyo has made it illegal for creative companies to portray any female...

Posted by: Creativepool
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Industry

The Overwhelming Impact of Automation on Creative Careers #MoneyMonth

The creative industry is no longer just about raw talent and inspiration; in the last 12 months it’s been forced to pivot wildly and transform into something of a complex interplay of human ingenuity and artificial intelligence. Right now,...

Posted by: Benjamin Hiorns
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Inspiration

AI will eat your job. Or will it?

Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...

Posted by: Multivitamin Studio
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Features

Disney has a serious brand problem

There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...

Posted by: Benjamin Hiorns
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Workshop

How to hire a great photographer

Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...

Posted by: Creativepool Editorial
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Workshop

Blockchain: Solving the media and advertising sector's challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....

Posted by: Creativepool Editorial
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Leaders

Blockchain: Solving the media and advertising sector’s challenges

There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....

Posted by: The PR Boutique
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Inspiration

The many friends of Friend + Johnson - #CompanySpotlight

It isn't often that we feature artist agents around these shores. Every time we do, incredibly inspiring companies such as Friend + Johnson remind us why we should never stop. Every artist represented by Friend + Jonhson works differently, but the...

Posted by: Creativepool Editorial
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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Leaders

Getting to Know: Mark Harrison - The man who shot Prince Andrew

Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...

Posted by: Creativepool Editorial
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Industry

How Ogilvy won an Annual award in five seconds for Cadbury

Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...

Posted by: Ryan Watson
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Leaders

Is art advertising (4): American Gothic

It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...

Posted by: Patrick Collister
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Leaders

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

Posted by: Benjamin Hiorns
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Leaders

A basic guide to fair licensing

We are surrounded by UGC. People continuously share millions of images, videos, and art, with most of us not giving a second thought to who might take and re-use our visuals without permission. For people within creative industries, unauthorised use...

Posted by: Lobster
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

What makes a great UGC campaign?

Since its inception more than 10 years ago, user-generated content (UGC) has had a storied career. From a few videos on a then little-known website called YouTube in 2006 to full-blown media campaigns harnessing the power of real people, the...

Posted by: Lobster
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Leaders

Ogilvy Berlin turn Mein Kampf into an anti-fascists bible

Fascism is one hell of a buzzword, and if there could be one fascistic figurehead, it would undoubtedly by Adolf Hitler. Yes, many have accused Donald Trump of holding similar values as the man many still refer to as the most evil to have ever walked...

Posted by: Benjamin Hiorns
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Industry

The Deep Dive Report: Rights Here, Right Now

Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...

Posted by: Creativepool Editorial
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Leaders

The latest updates from Apple

Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: JWT

Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...

Posted by: Creativepool Editorial
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Job Description: Copy Editor

A copy editor makes sure that a text is readable, accurate and ready for publication. View People View Companies View Jobs Job Description, Salaries and Benefits A copy editor makes sure that a text is readable, accurate and ready for...

Posted by: Creativepool
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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Leaders

The Week in Tech

The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...

Posted by: Creativepool Editorial
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Leaders

Thank you, U2...for giving us something to moan about on Twitter

Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...

Posted by: Ashley Morrison
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Leaders

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Leaders

Spray That Again. How evil is advertising?

Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...

Posted by: Magnus Shaw
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Features

Spotlight - Matt Johnstone - Illustrator

- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...

Posted by: Creativepool
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool

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