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Leaders

Wieden+Kennedy bring Bud Light to the UK in a big way

I'm known amongst my friends as something of a 'beer snob' that won't settle for a sub par lager on a night out. Indeed, I genuinely struggle at large events (concerts, trade shows, festivals etc) to swallow my pride and chug the generic swill on tap...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Elon Musk, Odd Matter Studio & an Alphabet of Light

Elon Musk sends a Dragon to Mars This week, SpaceX, the aerospace manufacturer founded by Tesla CEO Elon Musk, announced its plans to send unmanned Dragon spacecrafts to Mars by 2018. These initial missions will reportedly inform them of the...

Posted by: Benjamin Hiorns
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Leaders

Plumen light bulb Wins Brit Insurance Design of the Year 2011

Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb. The award...

Posted by: Creativepool
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Leaders

Festival of light to hit London next year

London is to be transformed next January by a festival of light, with 20 different installations set to help burn away the post-Christmas blues. The Lumiere light festival began in Durham back in 2009 as a biennial event, and makes its way to the...

Posted by: Creativepool Editorial
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Leaders

The O2 becomes the world's largest 3D light projection

On Thursday night (February 15), the O2 in Greenwich was transformed into a spectacular canvas for the world's largest ever light projection. In honour of the upcoming Rugby World Cup, O2; the England Rugby teams official partners, created a series...

Posted by: Creativepool Editorial
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Leaders

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

Posted by: Creativepool Editorial
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Leaders

A giant interactive street light shines on London Design Festival

Industrial designer Samuel Wilkinson has created an intriguing 4.5 metre tall street light made of 1,500 glass crystal lenses as part of the upcoming London Design Festival. The opulently named “Ommatidium” (the name apparently comes from...

Posted by: Creativepool Editorial
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Inspiration

Exploring the true medium of light with Ken Gerhardt | #MemberSpotlight

"The camera need not be a cold mechanical device. Like the pen, it is as good as the man who uses it. It can be the extension of mind and heart." This is the mantra by which Ken Gerhardt wields his camera and shapes his vision. A commercial and...

Posted by: Creativepool Editorial
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Leaders

Adot shines a light on homelessness

In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...

Posted by: Creativepool Editorial
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Workshop

Shining a digital light in the darkness #CompanySpotlight

For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: The big, small, tiny and tall films of Chris Light

From directing skeleton crews in the middle of Sierra Leone's jungles to creating abstract visuals for fashion shows, over the last decade Chris Light has spent making films, he’s had a lot of fun. As part of the film production company...

Posted by: Creativepool Editorial
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Inspiration

Menno Aden's light bulb view

Rooms devoid of humans take on a life of their own under the watchful gaze of Menno Aden's camera, situated in the same position as a lightbulb, casting light and maintaining a unique perspective on a space. Photobooths, shops, bedrooms and lifts...

Posted by: Jessica Hazel
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Workshop

Light at the End of the Tunnel

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Inspiration

Trailblazers: Finding light at the edges with Brighten the Corners

Named after a 1997 album by indie rock-band Pavement, Brighten the Corners have been enlivening the design industry since they founded their studio back in 1999 (with the aforementioned album presumably playing on the office stereo). In the 17 years...

Posted by: Kate Lewin
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Leaders

The&Partnership shines a light on Parental Illiteracy

Literacy Partners, a nonprofit organisation providing free literacy classes to low-income parents, has teamed up with New York-based communications agency, The&Partnership, to create the “What Kids Read” campaign, which brings attention to...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions shines a light on subpar employees

The Cannes Lions is taking a rather unconventional approach this year with its own ad campaign called “Invest in Creativity,” which features print ads and online videos created by McCann London. The tongue-in-cheek message behind the...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett help McDonald's to light up Londoners in Piccadilly Circus

Leo Burnett London have used the world famous Piccadilly Circus to give “Power to the people” in an ambitious new marketing stunt for McDonald's. The globally popular fast food brand is giving Londoners and tourists alike the chance to...

Posted by: Benjamin Hiorns
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Leaders

Watch Jean Claude Van Damme get 'Fripples'

When Jean Claude Van Damme took distressed denim to the dance-floor last year, a legend was born. This time round, it’s the audiences turn to bust a move. In the latest social activation campaign from Coors Light and VCCP, we see JCVD “Do...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

McCann London - Picturehouse Cinemas Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Deutsch LA

Bringing back Larry Culpepper for Dr Pepper Dr Pepper is teaming up with Deutsch LA to remind consumers of the brand’s long and distinguished history in college football by bringing back the inspiring and surprisingly sweet (much like the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

JCDecaux - Network Rail JCDecaux has retained Network Rail's £280m outdoor advertising contract and is committed to converting all of the transport network's advertising space into digital screens over the next five years. The outdoor operator...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Publicis Media - Molson Coors Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Leaders

VCCP land Grolsch creative account and 101 Wins Tango

After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...

Posted by: Benjamin Hiorns

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