Displaying 433 - 468 of 5489 results
Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...
Posted by: Creativepool Editorial
McCann London - Shredded Wheat Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
To support the Natural History Museum’s brand new major summer exhibition, Colour and Vision, krow, a partner agency with the Museum for the past 8 years, has created a striking new outdoor, press and digital marketing campaign. This highly...
Posted by: Creativepool Editorial
NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...
Posted by: Creativepool Editorial
MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...
Posted by: Creativepool Editorial
As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...
Posted by: Creativepool Editorial
adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...
Posted by: Benjamin Hiorns
With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...
Posted by: Benjamin Hiorns
London designer Keiichi Matsuda recently released a short movie that's well on its way to becoming a legitimate viral hit. The clip in question depicts a nightmarish, and oddly plausible futuristic scenario where digital media and the physical world...
Posted by: Creativepool Editorial
Ahead of this year’s Cannes Lions International Festival of Creativity, we've decided to share our admiration for brands that celebrate their charisma through design. Whether it’s capturing the attention of consumers or the eyes of judges,...
Posted by: Jones Knowles Ritchie
Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...
Posted by: Creativepool Editorial
With the BIMA Awards deadline approaching on 29 April, we thought you should meet our judges, so you can pitch your awards entry perfectly. By entering the BIMA Awards, you can get your work in front of judges from MADE.com, British Airways,...
Posted by: BIMA
Leon&Chris: Way Out West Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...
Posted by: Creativepool Editorial
In a week where drones have been a big feature in the news for all the wrong reasons thanks to a collision at Heathrow and a rogue concert drone at a Muse gig, I've decided to take the weekly Tech feature in a slightly different, more insightful...
Posted by: Benjamin Hiorns
The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...
Posted by: Creativepool Editorial
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...
Posted by: Benjamin Hiorns
2 weeks to go ! PARIS - April, 6-7 From April 6 to 7, leaders in tech, retail and more from China and Europe will descend upon Paris for the annual China Connect conference, the largest European gathering of experts on Chinese consumer trends and...
Posted by: China Connect
The Clearing - Ascot Ascot has been rebranded by The Clearing, which has sought to make the racecourse a destination brand in a bid to stop regular race meetings being overshadowed by flagship event Royal Ascot. Although Ascot attracts high profile...
Posted by: Creativepool Editorial
Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the...
Posted by: Creativepool Editorial
VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...
Posted by: Creativepool Editorial
Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...
Posted by: Benjamin Hiorns
In celebration of the 25th anniversary of the first EOS Rebel SLR camera, Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions, has partnered with Grammy Award winning record producer Swizz Beatz to...
Posted by: Creativepool Editorial
AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...
Posted by: Creativepool Editorial
Doner London unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox this week, which aims to reposition them as a more modern, emotionally engaging, premium lifestyle brand, with their breathable sole technology at...
Posted by: Creativepool Editorial
The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...
Posted by: Magnus Shaw
Global brand experience agency Jack Morton Worldwide and brand guru/international best-selling author Martin Lindstrom, have announced a partnership set to challenge the dominance of big-data thinking by helping brands to uncover the potential and...
Posted by: Creativepool Editorial
Getty Images Gallery’s latest exhibition, “Creative in Focus,” takes the visual trend predictions made annually by Getty Images and uses them to explore the Jekyll and Hyde nature of modern tastes and behaviours, which are erratic, rebellious...
Posted by: Creativepool Editorial
Fresh from a big win at the NME Awards, where she claimed “Best British Solo Artist,” British pop star Charli XCX has lent her creative flair to a one of a kind piece of “GIFiti” art after teaming up with Pepsi MAX Cherry and London based...
Posted by: Creativepool Editorial
Grey Group James R. Heekin III, Chairman and CEO of the Grey Group, has announced the promotion of Michael Houston, to Global President of Grey. Houston served most recently as CEO of Grey North America. In his expanded new worldwide leadership...
Posted by: Creativepool Editorial
WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...
Posted by: Creativepool Editorial
Mediacom - Sony Sony has moved the lion's share of its global media account into MediaCom following a competitive pitch. The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which...
Posted by: Creativepool Editorial
BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...
Posted by: Creativepool Editorial
Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...
Posted by: Creativepool Editorial
Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...
Posted by: Benjamin Hiorns
McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...
Posted by: Creativepool Editorial