Displaying 1 - 36 of 2510 results
In a media industry first, MediaCom has announced the launch of Project Blend; a unique talent management initiative that shies away from the traditional media industry approach to working. Rather than focusing on the amount of hours workers spend at...
Posted by: Creativepool Editorial
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo
The immediate, highly personalised interactions of technology brands like Amazon, Apple and Facebook have set a new benchmark for customer expectations across all industries, including travel, powering individual experiences that are fully informed...
Posted by: Creativepool Editorial
Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...
Posted by: Antonino Lupo
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...
Posted by: The Crewing Company
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
A new report from J. Walter Thompson’s Innovation Group is making sense of the impact politics has on consumers and consequently, the brands chasing them. Launched exactly one week before the 2016 US Presidential Election, and just four months...
Posted by: Creativepool Editorial
London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...
Posted by: Creativepool Editorial
We’re approaching a somewhat more ‘normal’ Christmas for the first time in about two years, with restrictions being lifted and the vaccine being successfully rolled out across the world. Yet, a simple look will be enough to realise...
Posted by: Antonino Lupo
The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...
Posted by: Melanie Howard
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Making friends through loyalty, consistency, honesty, kindness and relevance. Brands are designed to bring in revenue; we get that. But great brands, the brands that stay with us for life, offer consumers something more. They deliver on brand...
Posted by: The Being Group
For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...
Posted by: Oath
There couldn't have been a better time for Amazon to open its till-less store in London. Think about it: we're all stuck at home for at least a few more months, having to comply with social-distancing rules and probably quite bored during the...
Posted by: Antonino Lupo
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...
Posted by: Creativepool
Until recently, it would have been difficult to imagine butter gracing the front cover of British Vogue. But in June, the new superfood to watch made its fashion debut as part of a new breed of cultured products being championed by both chefs and the...
Posted by: Kate Lewin
Scope Overflowing champagne bottles, foamy shower scenes, underwear models in pillow fights. We’re all familiar with the sexy tactics deployed to turn us on to brands because it’s well-established that ‘sex sells’. Yet a study published in...
Posted by: Canvas8
As part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health, J. Walter Thompson has used a new research project called The Women's Index, to create 20 new “Female Tribes,” characterising the...
Posted by: Creativepool Editorial
Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...
Posted by: Antonino Lupo
J. Walter Thompson’s Innovation Group is partnering with Women's Wear Daily for the first time to create an exclusive global report exploring the future of retail. The groundbreaking report, co-created by The Innovation Group, which powers...
Posted by: Creativepool Editorial
Curiosity powers change. It forges connections. And connections are key to brand growth now more than ever. So why do the majority of brands ignore it? Jamie Wood, Senior Communications Strategist at Sticky, aims to find out. As individuals, every...
Posted by: Creativepool Editorial
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
Elon Musk's $500 flamethrower is officially available for pre-order The flamethrower that Elon Musk teased The Boring Company would start selling, which he also tweeted was sentient, has a safe word (“cryptocurrency”) and comes with a...
Posted by: Creativepool Editorial
For an industry built on a foundation of creativity, inclusivity and forward-thinking idealism, adland still has a way to go when it comes to workplace diversity. We've come a long way since the days of Mad Men of course, but there's still a long...
Posted by: Creativepool Editorial
Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...
Posted by: Benjamin Hiorns
Consumers want to engage with brands that share their values. They want to be shown that a company cares about the world and the cultural movements that shape lives. But what is it that makes your brand culturally relevant? Andy Kirk, Design Strategy...
Posted by: Creativepool Editorial
It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...
Posted by: Creativepool Editorial
Saatchi & Saatchi London - EE EE has marked the recent launch of its enhanced BT Sport offer with a new brand campaign starring Kevin Bacon and cook and football fan Delia Smith. The campaign kicks off ahead of the new football season and shows how...
Posted by: Creativepool Editorial
A total of 22.5% of Spanish women reportedly never or rarely orgasm during sexual intercourse, although many of them feel under pressure to do so (and, what’s more, in the manner that their male partners expect). This means that 52% fake it...
Posted by: Creativepool Editorial
Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...
Posted by: Creativepool Editorial
Global children’s charity Theirworld has launched an ambitious campaign, created by The Partners in collaboration with other WPP agencies Kantar Added Value, Kantar Futures, MEC and VML, to expose the hidden values and behavioural codes of gender...
Posted by: Creativepool Editorial
Disabled people deserve to have fulfilling sex lives, you'd surely have to be a raving lunatic to think otherwise. But discussing sex is messy (undoubtedly the first of many puns to... come) at the best of times, so how do you go about addressing a...
Posted by: Benjamin Hiorns
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw