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The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
WPP certainly appear to be stepping into 2015 with both feet forward! Firstly, it's been suggested that WPP might be considering a £2 billion purchase of Tesco's Dunnhumby data division. This would mark yet another major technology purchase for...
Posted by: Creativepool Editorial
The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...
Posted by: Creativepool Editorial
It was only a matter of time before Twitter decided to throw it's hat in the ring alongside YouTube, Vine and the like, but it would appear that the social networking behemoth's plans are a little more ambitious than would have perhaps been presumed....
Posted by: Benjamin Hiorns
McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...
Posted by: Creativepool Editorial
At the 2015 Consumer Electronics Show, which is due to take place in Las Vegas this week, it would appear a fair amount of the unveiled technology will be taking a more intimate route than in years past. We're referring, of course, to smartwatches,...
Posted by: Creativepool Editorial
If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...
Posted by: Benjamin Hiorns
WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
LG take a Quantum leap LG has taken another step in the 4K wars with their new “Quantum Dot” TV, which they are expected to debut at CES 2015. The new QD-equipped set is said to offer a wider colour palette and improved saturation than...
Posted by: Creativepool Editorial
Yesterday, Nexus Interactive Arts (NIA) unveiled its new “Futureville” interactive installation at the London Science Museum, with none other than the Prince of Wales himself, Prince Charles, on hand to introduce visitors to the new...
Posted by: Creativepool Editorial
Govia Thameslink Railway (GTR), the biggest rail franchise in Britain, recently rolled out a new brand identity by SomeOne to bring the whole company in line with the recently rebranded South Eastern network. The train operating company, which also...
Posted by: Creativepool Editorial
Gloomy alternative rockers, Wild Beasts, have teamed up with Jameson Irish Whisky and animator, Mattis Dovier to create a unique GIF-Novel. With digital design courtesy of M&C Saatchi Sport & Entertainment, the online novel is part of The Jameson...
Posted by: Benjamin Hiorns
Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...
Posted by: Creativepool Editorial
UL, the 120-year old global independent safety science company, has joined forced with the Mother Nature Network (MNN) to launch SafeBee.com, a new “Digital destination for safety and healthy living.” The site, which will draw on a...
Posted by: Creativepool Editorial
The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...
Posted by: Benjamin Hiorns
This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...
Posted by: Ashley Morrison
Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...
Posted by: Creativepool Editorial
CP+B Jason De Turris was named this week as the new chief strategy officer at CP+B, a promotion from his role as VP, executive planning director. As part of the promotion he'll be relocating to Hong Kong to help open the agency's new Hong Kong...
Posted by: Creativepool Editorial
Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...
Posted by: Creativepool Editorial
Russian phone brand Yota, recently launched a daring new smartphone that includes a secondary e-ink screen, designed to work in tandem with a primary AMOLED screen and significantly increase battery life. This is Yota's second stab at the smartphone...
Posted by: Benjamin Hiorns
SES, the global satellite company that reaches between 4 and 5 million households in English-speaking Africa, recently launched a bespoke TV channel focused on educating West Africans about Ebola. The “Fight Ebola” channel will be...
Posted by: Creativepool Editorial
The London-based media management company Red Bee Media, which was recently acquired by the Swedish communications firm Ericsson, has been incredibly busy this Christmas season, creating a set of ambitious idents for BBC One. The three idents each...
Posted by: Creativepool Editorial
Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...
Posted by: Benjamin Hiorns
Royal Mail appear to have noticed that 3D printing is quite a big deal at the moment, and have jumped on the bandwagon with a new scheme that will allow customers to order 3D printed items directly from the company's Central London delivery offices...
Posted by: Benjamin Hiorns
The boldly named 3D animation and VFX studio Bazillion Pictures, is being reborn, with owner and creative director Jeff Beith embarking on a campaign to introduce its creative services to a wider audience. The studio is based out of a facility in...
Posted by: Creativepool Editorial
The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...
Posted by: Creativepool Editorial
There are few things more cringe-worthy than politicians trying to be any of the following: hip, funny, down with da yoof, normal, John Travolta. I had to add number five because I'm still haunted by images of John "Two Jags" Prescott bopping away at...
Posted by: Ashley Morrison
The Saatchi Gallery recently announced the commencement of this year's Saatchi Gallery/Deutsche Bank Art Prize for Schools, which accepts entries across the globe from young artists aged up to 18, with the winner entry receiving £12,000. The...
Posted by: Creativepool Editorial
No, Nintendo are not launching their own smartphone (though I have no idea why, as it would probably result in Black Friday levels of consumer chaos, and their have been rumours that they might be developing their own Android tablet), but are...
Posted by: Benjamin Hiorns
M&C Saatchi appoint new creative quartet M&C Saatchi Sydney recently bolstered their creative ranks quite considerably with four significant new appointments. The news comes just weeks after M&C Saatchi won the B&T Grand Prix Agency of the Year and...
Posted by: Creativepool Editorial
News has emerged over the last couple of days that Apple has been accused of scanning the iPods of its users for music that wasn't purchased on iTunes and effectively forcing them to delete those files. Apple however, are claiming the move was purely...
Posted by: Benjamin Hiorns
Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...
Posted by: Benjamin Hiorns
It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....
Posted by: Creativepool Editorial
Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...
Posted by: Creativepool Editorial
Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...
Posted by: Benjamin Hiorns