Leaders
Vbat - Foster's
Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding...
Posted by: Creativepool Editorial
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Studio Output - BBC Three
Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...
Posted by: Creativepool Editorial
Leaders
Bulletproof - PizzaExpress Artisana
Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. The “Artisana” range is an exclusive for supermarket Iceland, and follows on from the restaurant’s...
Posted by: Creativepool Editorial
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SomeOne - Wolverhampton Wanderers
Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...
Posted by: Creativepool Editorial
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Baxter and Bailey - AGL
Baxter and Bailey has rebranded coaching and communications agency AGL, which writes speeches and manages the public reputations of influential people such as politicians, prime ministers and royalty. Baxter and Bailey has...
Posted by: Creativepool Editorial
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me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
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Eureka! - Bristol Old Vic
The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...
Posted by: Creativepool Editorial
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Ondrej Bachor/Jan Horčik - Karolina Jurikova
Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and...
Posted by: Creativepool Editorial
Leaders
Monotype - Transport for London
Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...
Posted by: Creativepool Editorial
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Bulletproof - Maynards Bassetts
Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....
Posted by: Creativepool Editorial
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Venturethree - United Nations
Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...
Posted by: Creativepool Editorial
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FC Barcelona - Summa
European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.
The new logo, created by Spanish consultancy Summa...
Posted by: Creativepool Editorial
Leaders
Pentagram - John Lewis/Waitrose
Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Assembly
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...
Posted by: Creativepool Editorial
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Pentagram - Battersea
Battersea is a much-loved charity that cares for dogs and cats in Britain and beyond. Established in 1860, it has gone from one home in London to three rescuing and rehoming centres around the country, growing in size and...
Posted by: Creativepool Editorial
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Jones Knowles Ritchie - Miller Harris
The pages of F. Scott Fitzgerald’s “Tender Is The Night” contain many things. Love and loss. Vibrancy and darkness. Beauty and violence. And for London perfume house Miller Harris, a brief....
Posted by: Creativepool Editorial
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Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
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Pentagram - Fashion for Good
In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
Leaders
Strichpunkt/KMS Team - Audi
Audi has made the brand guidelines for its new visual identity, which was launched last year, freely available to the public in a bid to be “open and accessible to everyone.” The German car company was given a...
Posted by: Creativepool Editorial
Leaders
Snask - Kandima
It's not often a studio gets the “big wet dream task” to brand an entire island of paradise, but that's exactly what happened to Stockholm's Snask recently when it was approached by Kandima, a resort in the Maldives....
Posted by: Creativepool Editorial
Leaders
Hato - D&AD Festival
London-based studio Hato has elected to involve the public in creating the “collaborative visual identity” for this year’s D&AD Festival, using the ‘Start with a Mark’ campaign to invite people to...
Posted by: Creativepool Editorial
Leaders
The robotic installation lighting up Hull for UK City of Culture 2017
Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Leaders
The Specialist Works - Gousto
Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...
Posted by: Creativepool Editorial
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LadBible/The Plastic Oceans Foundation - Trash Isles
Environmental charity The Plastic Oceans Foundation has launched a campaign to tackle a country-sized problem currently facing our planet: an area of trash equivalent to the size of France...
Posted by: Creativepool Editorial