Displaying 1 - 36 of 62 results

*

Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial
*

Features

The Taylor Swift AI Scandal and the Bleak Implications of Deepfakes

Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...

Posted by: Benjamin Hiorns
*

Inspiration

#MemberSpotlight on freelance sound designer Toby Griffin

How did you get into the industry? I had a fascination with drumming as a child, bought my first kit when I was 14 and formed a local band the following year. I turned professional with The Meteors in ‘87 and spent a couple of years touring...

Posted by: Creativepool Editorial
*

Workshop

Taking crowd-sourced answers to the Yext level | #CompanySpotlight

Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...

Posted by: Creativepool Editorial
*

Inspiration

The circular economy that never moves forward

A question for you. Don’t panic, its not one of those ‘which of these options’ quiz-check-button-traps. This is more rhetorical. I don’t expect you to decide how to answer right now. So, how much of your time is spent going...

Posted by: Richard
*

Features

How to get sustainable messaging right | #SustainabilityMonth

We’re approaching the tail end of sustainability month and while we have touched on everything from the most sustainable careers to how to avoid greenwashing, one area we have yet to fully explore is how to actually do sustainable marketing...

Posted by: Benjamin Hiorns
*

Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial
*

Inspiration

Is Brandalism a movement? An art project? Or just a very naughty boy?

Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...

Posted by: Benjamin Hiorns
*

Inspiration

We’re over the rainbow: It’s time to stop Pinkwashing

Horrendous rainbow suits are on sale, brands have momentarily added some multicoloured pizzazz to their logos and, if you’re lucky, you might get a mumbled “Happy Pride” as the barista hands you your flat white. It can only mean one...

Posted by: House 337
*

Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
*

Leaders

Diversity Drives Creativity – with CCO Owen Lee

If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...

Posted by: Creativepool Editorial
*

Workshop

What makes a good leader?

We all have that one person in mind who exemplifies the concepts of ‘leader’ and ‘leadership’ in our eyes. As I write this very sentence, I think of a few people in my past that have been fundamental to my understanding of...

Posted by: Antonino Lupo
*

Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
*

Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
*

Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
*

Leaders

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
*

Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
*

Leaders

Rebrand Roundup: New designers, the RAF, feeling super and other stories

Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...

Posted by: Creativepool Editorial
*

Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
*

Leaders

The blue shells and the bob-ombs of Gamescom 2017

Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...

Posted by: Benjamin Hiorns
*

Leaders

Top 10 Hires of the Week

bigdog Full-service, integrated marketing agency bigdog has announced that Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Hires of the Week

iris Amsterdam iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director. Across his 20-year career in advertising, Kenn has held Creative Director positions...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
*

Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
*

Leaders

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial

Back to Magazine

ad: