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Features

Consumerism in the regenerative age – 4 brands to lead the way

In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...

Posted by: Proximity London
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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Design

Rebrand Roundup: New designers, the RAF, feeling super and other stories

Village Green - New Designers Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Video Games

The blue shells and the bob-ombs of Gamescom 2017

Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

bigdog Full-service, integrated marketing agency bigdog has announced that Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

iris Amsterdam iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director. Across his 20-year career in advertising, Kenn has held Creative Director positions...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Technology

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial
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Advertising

Is 'Stop Funding Hate' a force for good?

In 2016, the lines between many progressive and intolerant ideals are beginning to blur at an unprecedented rate. Consider the marches currently taking place up and down the (somewhat ironically-named at this point) United States right now. These are...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: From Wimbledon to Rumps on Trump

Brand Union - Race Against Dementia Brand Union has created the brand identity for Formula 1 legend Sir Jackie Stewart’s new charity, Race Against Dementia. Race Against Dementia aims to fund research to find a cure for the disease and search...

Posted by: Creativepool Editorial
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Advertising

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Advertising

Cannes Lions 2016: Wednesday's Top Highlights

Before we begin discussing the fifth day of the 2016 Cannes Lions, if you want to keep track of all the award winners, you can keep checking the “Just Announced” page on the official Cannes Lions website for all award wins as and when...

Posted by: Creativepool Editorial
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Advertising

Leo Burnett herald an unpredictable summer for a rebranded Co-op

The Co-op officially launched its Summer TV campaign this week, and it's a bit of a corker! “Be as unpredictable as the Summer” from Leo Burnett is kicking off with a 40-second commercial, accompanied by four 10 second ads, which together...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Advertising

Leo Burnett London goes Guerrilla Gardening for the Co-Op Bank

The Co-operative Bank aired its new TV ad on ITV1 last night, officially marking the launch of its new campaign “It’s good to be different,” from Leo Burnett London. The bank is refreshing its brand with a new look and feel that is modern,...

Posted by: Creativepool Editorial
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Advertising

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Advertising

Ads of the Week

DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...

Posted by: Benjamin Hiorns
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Advertising

Top 5 Account Wins of the Week

Jack Morton Worldwide - Kodak Jack Morton Worldwide has been appointed by Kodak to create its presence at Drupa 2016; the world’s leading trade show for print and cross media solutions. Drupa 2016 will take place between 31st May and 10th June...

Posted by: Creativepool Editorial
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Advertising

The Top 5 Ads of the Week

RKCR/Y&R - BBC One In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail,...

Posted by: Benjamin Hiorns
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Advertising

McCann London recruits gamers for unique Halo 5 campaign

For many gamers (perhaps a few Creativepoolers amongst them), today is not simply the 27th of October 2015, it's the day they've been waiting on for years. The launch of Halo 5: Guardians, the latest entry in the blockbuster gaming franchise, and the...

Posted by: Creativepool Editorial
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Advertising

Steve Albini rant becomes London billboard

When Diagonal label boss Oscar Powell, who also releases music under his surname via the XL label, decided to reach out to infamous producer Steve Albini to clear a vocal sample for his latest single “Insomniac,” he didn't expect a...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...

Posted by: Creativepool Editorial
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Advertising

WPP go big in China with new Shanghai HQ

WPP China is set to move 26 of its media and ad companies along with 3000 staff currently spread across 10 locations into a gigantic new building in Shanghai, which we will (for now) affectionately call “WPP Towers.” The JWT and Ogilvy & Mather...

Posted by: Creativepool Editorial

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