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Industry

An Ark for the Children - #BehindTheIdea

There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...

Posted by: Creativepool Editorial
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Leaders

Algobrix teaches children how to code by building robots out of Lego

As a child, Lego is something I never really connected with. It’s only as a young adult, oddly enough, that I really began to understand the appeal. If Algobrix would have been a thing during my formative years, however, as a self-professed...

Posted by: Benjamin Hiorns
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Leaders

Artfelt fills Sheffield Children’s Hospital with colour

Sheffield Children’s Hospital has been brightened up once again with illustrations created by artists including Jon Burgerman, which aim to “provide distraction” for young patients. The project has been funded by Artfelt, the...

Posted by: Creativepool Editorial
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Leaders

iris build a physical Give Button for Save the Children

Save the Children has developed a physical Give Button offering donors access to frictionless one-touch giving, on impulse in the home. The button, currently in prototype stage, has been designed for supporters who want a way to give frequently to a...

Posted by: Creativepool Editorial
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Leaders

Headbomz campaign lets children know that talking makes us stronger

This week marks the commencement of a colourful and potentially powerful campaign from Valenstein & Fatt (the creative agency formerly known as Grey London) and Vodafone Ireland. Headbomz is a schools programme aimed at children aged between eight...

Posted by: Creativepool Editorial
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Leaders

Morag Myerscough brings some colour to Sheffield Children’s Hospital

Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Giving children the power at Familie van Fonk

Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...

Posted by: Kate Lewin
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Leaders

Cheil create a children’s book that teaches life lessons through golf

Cheil Worldwide has created a golf-themed children’s book to help teach the virtues of life. The book will be used in an educational program called “Golf Daddy Class,” which is sponsored by Korean golf distributor Orient Golf. The program and...

Posted by: Creativepool Editorial
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Leaders

BBC Children's, Virgin Media, MMC Ventures, MassChallenge at #BR2016

It's been a busy old week for the #BR2016 team! We have lots of very cool announcements surrounding the UK's best Tech Summit: 1- We are thrilled to announce that one of the UK's most iconic entrepreneur brands - Virgin Media is confirmed as #BR2016...

Posted by: Business Rocks
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Features

Wogan: Children In Need & Versions of Pudsey

In what has been a rather unsettling start to 2016 in terms of celebrity “news” – with David Bowie and Alan Rickman creating a torrent of outpouring across social media – we couldn’t let the week go by without a nod to Terry Wogan. Upheld...

Posted by: Ashley Morrison
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Inspiration

Meet Daub: The creative hospital workbook for children

The idea for Daub came about on a sleepless night back in 2013, when David Bennett’s son suffered an asthma attack and was admitted to Kings Hospital. The design director at OPX faced a long wait, and as the ennui of the evening took hold he...

Posted by: Kate Lewin
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Features

Crayon Creatures. Realise your children's wildest imaginings in 3D

by Jessica Hazel. Every proud parent's fridge is covered in as many sugar-paper masterpieces as can possibly be blue-tacked onto it. The only problem with this is that they get increasingly dog-eared with each slam of the kitchen door and eventually...

Posted by: Creativepool
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Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
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Inspiration

The motivation of a textile designer - #MemberSpotlight

From events management to setting up her own business in graphic and textile design, the journey of Tracy Hall has been an interesting one to say the least. A fine artist at heart and filled with Amazing creative energy, Tracy loves drawing for...

Posted by: Creativepool Editorial
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Industry

The Best Unbox Ever - #BehindTheIdea

Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...

Posted by: Creativepool Editorial
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Inspiration

From Russia with Heart, Soul and Ambition - #MemberSpotlight

Freelance Illustrator Anna Lyubimova certainly knows what it means to find your own way in a crowded industry. Born and raised in a country where creativity is still somewhat undervalued, Anna found her place as an illustrator with an amazing style,...

Posted by: Creativepool Editorial
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Industry

Don't worry grown-ups, the KiwiCo Kids have got this - #BehindTheIdea

Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...

Posted by: Creativepool Editorial
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Industry

Dreams of 5G with Orange, Publicis and Apple - #BehindTheIdea

With a long-time partnership with Apple, Orange was one of the main carriers in France working to promote 5G with the launch of iPhone 12. Having such a solid relationship in place, it would have been easy for the Orange brand and Publicis Conseil to...

Posted by: Creativepool Editorial
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Industry

Giving back with Sancho BBDO's Clothes for Food - #BehindTheIdea

It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...

Posted by: Creativepool Editorial
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Inspiration

The unmistakable identity of NOW - #CompanySpotlight

Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2021

Warning: Featured happenings in this edition of the Global Creative Calendar are closer than they appear. Over the past few years, these updates have presented you with thousands of opportunities to advance your knowledge, sharpen your skills,...

Posted by: The Darnell Works Agency
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Leaders

Screens aren’t going anywhere - Hero or Villain?

The explosion of screens into our daily lives, as companions, assistants, and entertainment hubs has been phenomenal. Most estimates even suggest that screens now outnumber humans on planet Earth. The growing societal concern of the dangers of...

Posted by: Rob Bennett
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Leaders

Finding your Tune - With the Wunderman Thompson LatAm CCO

"I’ve lived all my life in Argentina, a place in which we are used to going through economic and political crises again and again." This is the sentence with which Dany Minaker opens his answer to one of our questions below. A sentence which...

Posted by: Creativepool Editorial
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Inspiration

Exploring the crazy colourful style(s) of Scott Balmer - #MemberSpotlight

Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...

Posted by: Creativepool Editorial

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