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Inspiration

#Trends. When technology gets creepy.

by Magnus Shaw. I'm going to write about a new piece of technology, but it will involve some intimate body stuff. I'm pre-supposing you guys are broad-minded enough to handle references to sexy-time, but I'm a card-carrying, awkward, repressed...

Posted by: Creativepool
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Features

The 'Welcome To Las Vegas' sign, appreciated.

by Magnus Shaw. If you've always been keen to see the very cornerstone of capitalism; a seething hub of avarice and a perfect mechanism for prising people's hard earned cash from their pockets, Las Vegas is for you. I've just returned from a...

Posted by: Creativepool
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Features

How to... Work from home effectively

by Ashley Morrison. One of the perks of being a freelancer is the ability to work from home. I love it. No arduous daily commute (and related expenses, obviously), no noisy work colleagues, and seriously good coffee on tap when I want it. But in...

Posted by: Creativepool
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Features

Can copy-writing be taught?

by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...

Posted by: Creativepool
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Features

Ten reasons to quit your job.

by Ashley Morrison. There are many reasons why, according to a recent poll by Forbes, 74% of people would consider changing jobs. One would like to think that this is just because they want to move onwards and upwards in pursuit of an ever-more...

Posted by: Creativepool
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Features

Ella Universe

I was looking not only for a blog name but for a brand name for my vision. I wanted to embrace all what I love in this alter persona, immerse myself in its world, and invite others to join if they liked. I created this muse, Ella, the timeless alter...

Posted by: Creativepool
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Industry

Speakers Corner 3 - Excuse me Sir, your pitch machine is broken.

By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...

Posted by: Creativepool
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Features

In search of the 10%. Is Sturgeon's Law the alarming truth?

by Magnus Shaw. Theodore Sturgeon was an American science fiction writer. A popular author, he is more widely known for his 'revelation' or law. It's a simple proposition which Sturgeon devised after spending years defending science fiction...

Posted by: Creativepool
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Features

"Brad Pitt" - that's rhyming slang for...

by Ashley Morrison. ..the new Chanel No.5 advert. It is the most pretentious, pointless, self-indulgent load of nonsensical advertising I've seen in years. In case you're yet to join me in the rapidly growing involuntary projectile vomiting clan,...

Posted by: Creativepool
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Inspiration

CP Loves... The strangely moving web art of Dain Fagerholm

by Magnus Shaw. Animated GIFs - the curse of the internet. In spite of the myriad possibilities of HTML5 and the rise of some truly brilliant digital designers, there's still a tendency for the keen amateur website builder to become very excited...

Posted by: Creativepool
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Features

From Up North

As a designer I spent heaps of time on the Internet, searching for inspiration for whichever project I was involved in. I created a folder structure on my harddrive where I stored the most inspiring pieces in various categories. Day by day the image...

Posted by: Creativepool
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Features

Thinking outside the corporate box.

by Ashley Morrison. As a copywriter, a major part of the job revolves around using the right words to convey the right message in the most effective and persuasive way possible. If you're selling a product, you want the customer to read the copy and...

Posted by: Creativepool
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Features

Have Obama supporters created the most insulting ad of all time?

by John Fountain. Reading the comments, it seems that quite a few people think the Obama ad that repeats the line 'Wake the Fuck Up' is pretty funny. Many are saying that for the first time someone has made a political ad that they get, and like,...

Posted by: Creativepool
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Features

Is it possible to be too creative?

by Magnus Shaw. Do you remember Kiss? Of course you do. Ludicrous American band - wore loads of black and white make-up. Well, they're back. Sort of. The new campaign for Costa Coffee features their track 'I Was Made For Loving You. The song...

Posted by: Creativepool
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Features

#Trends. Love to hate Damien Hirst.

by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...

Posted by: Creativepool
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Features

How to... Write a great radio ad

by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...

Posted by: Creativepool
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Workshop

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

Posted by: Creativepool
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Workshop

Opinions - Kindling. What do eBooks mean for writers?

by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...

Posted by: Creativepool
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Workshop

Opinions - Tweeting for crisps.

by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...

Posted by: Creativepool
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Features

Speakers Corner: Phil Dearson - Advertising is a Tax.

Welcome to the CP Soapbox! Speaker's Corner is an opportunity for industry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want...

Posted by: Creativepool
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Workshop

Opinions - More than words. What do copywriters know about design?

by Magnus Shaw "Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion." Bob Baxley It's funny. Art directors and copywriters work so closely together, for so much of the time, and...

Posted by: Creativepool
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Inspiration

CP Loves...Gerry Anderson. The movie director that never was.

by John Fountain When I was a young lad one of my greatest joys was screened on ITV on Saturday mornings. It was an action-packed TV production with high-octane plots, daring dos and heroics that young boys, raised on a diet of Bobby Moore, Scooby...

Posted by: Creativepool
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Inspiration

CP Loves... The glass dome of the Reichstag.

by Ashley Morrison One of Berlin's most impressive buildings was actually British designed: the extraordinary glass dome sitting atop the Reichstag, built by Sir Norman Foster. I'll be honest, I was surprised to learn that the Germans asked a Brit...

Posted by: Creativepool
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Inspiration

Opinions - Stephen Hawking - the man. The brand.

by Magnus Shaw Elvis Presley, James Dean, Marilyn Monroe - throughout the modern era, one or two human beings have exceeded their brief to be carbon-based lifeforms, walking around, eating dinner and making other carbon-based lifeforms. For want of...

Posted by: Creativepool
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Workshop

Opinions - Imitation is the sincerest form of flattery or is it?

by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...

Posted by: Creativepool
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Workshop

Get the most from the hard work you perform by Halcyon Management

Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...

Posted by: Creativepool
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Workshop

Opinions - What does the future hold for an old creative?

by John Fountain Like it or not, the industry we work in is youth biased. They don't tell you this when you first start out on your career, but the fact is, when you reach about 40 years of age the trajectory of your career will change. Unless you...

Posted by: Creativepool
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Workshop

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Workshop

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool

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