Displaying 1 - 36 of 982 results
Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...
Posted by: Creativepool Editorial
Ukrainian patisserie chef Dinara Kasko has drawn on her background in architecture in her cooking. Kasko's complex, geometric desserts all have distinct architectural characteristics, which she achieves by using silicone moulds modelled with...
Posted by: Creativepool Editorial
Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...
Posted by: Creativepool Editorial
The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...
Posted by: Nucco
Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...
Posted by: Creativepool Editorial
TalkTalk TV’s new X Factor sponsorship campaign launched over the weekend to coincide with the premier episode of the zeitgeist defining (for better or worse depending on who you ask) reality show's 12 series. “BopHeads” offers X...
Posted by: Creativepool Editorial
If you were left more than a little confused by a short clip shown during the advertisements of last night's X Factor final on ITV, you were certainly not alone. The video in question featured a collage of bizarre images and aggressive sounds, all...
Posted by: Benjamin Hiorns
If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...
Posted by: Magnus Shaw
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...
Posted by: Creativepool
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Surely you've been there too - stuck in a job you didn't like, feeling like you were wasting time and entire days doing something that will never bring you any good. And then, one day you realise that you've actually learned a lot from that...
Posted by: Creativepool Editorial
With the dust now settling on the excitement of last week’s Creativepool Annual award announcements, we thought it was about time to probe a little deeper into the winners that captured the hearts, minds and imaginations of our judges. As the...
Posted by: Creativepool Editorial
The wearable device that tracks the performance of aspiring footballers Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
Posted by: Creativepool Editorial
Taylor Herring - Westworld (NOW TV) Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent...
Posted by: Creativepool Editorial
SCPF - TOUS TOUS, along with SCPF, presents the fifth instalment of the well-known Tender Stories series. A comprehensive communication campaign with the aim of depicting tenderness from a new angle, as well as revealing the new Autumn/Winter 16-17...
Posted by: Creativepool Editorial
RKCY/Y&R - M&S Food RKCR/Y&R is launching the latest instalment of its award-winning M&S Food campaign with an ad that showcases the “Taste Asia” range. The TV campaign, which will be supported by press, OOH and digital activity,...
Posted by: Benjamin Hiorns
I love The Muppets. Three of the movies sit easily in my top 50 of all time, “Rainbow Connection” still brings me to tears almost every time I hear it, and I even managed to sit through the woeful display that was “Muppets from...
Posted by: Benjamin Hiorns
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool Editorial
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin Hiorns
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK. What was the brief for the rebrand? The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool Editorial
Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...
Posted by: Benjamin Hiorns
How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...
Posted by: Creativepool Editorial
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
Have you noticed how often “strategy” gets kicked around? Like its the magic ingredient to sell everything. And still, it means different things to different people. Let me share what I think. As a designer, like anyone in service or...
Posted by: Marc Posch
The history of electric vehicles goes back a lot further than you might expect. Indeed, in the late 19th century, when cars themselves were still a relatively new invention, electric motors were preferred as they were quieter and more economical....
Posted by: Benjamin Hiorns
The fusion of sustainability and brand identity has been a subtle but crucial pivot point for a while now, but it doesn’t come naturally for everyone. How, for example, is a company that relies on fossil fuels meant to promote itself as a...
Posted by: Benjamin Hiorns
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...
Posted by: Creativepool Editorial
In case you’ve missed it: the Stanley water bottle is having a cultural moment. It’s almost impossible to get online without seeing the Quencher H2.0 on your feed: pastel-coloured and possibly nestled in a matching carry case. The hashtag...
Posted by: Novagram
As someone who has been freelancing for the best part of two decades now, I noticed a definite sea change in the weeks and months following the dawn of the pandemic back in 2020. Little by little, friends that had been “company men”...
Posted by: Benjamin Hiorns
According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...
Posted by: Creativepool Editorial
Like half the nation, it would appear, I chose to spend the first waking hours of 2024 washed out on the sofa in a booze and cheese-induced haze binge watching what I assumed was going to be a quaint, easy-going ITV drama. How wrong I turned out to...
Posted by: Benjamin Hiorns