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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Leaders

krow helps Fiat 500 celebrate 60th anniversary with kisses from its fans

The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary. krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans. The image (see header image and below)...

Posted by: Creativepool Editorial
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Leaders

May the fourth be with you: Best of Star Wars Day 2017

As perhaps the only instance of a cheesy pun becoming an international (though admitedly unofficial) holiday, Star Wars Day is certainly unique, but then, Star Wars is a pretty unique franchise. By blending the worlds of science fiction and fantasy,...

Posted by: Creativepool Editorial
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Industry

The Freelancer Event of the Year: National Freelancers Day 2017

June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...

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Leaders

Top 10 Account Wins of the Week

VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Creativepool Editorial
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Above+Beyond Above+Beyond has boosted its strategic offering by appointing Matt Sadler as its first Head of Strategy. Sadler joins the agency from Karmarama where he was Planning Director and will lead Above+Beyond’s growing strategy team....

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Skeletor saves Moneysupermarket's "EPIC" campaign

Just a few short months after it was named the “most complained about advertising campaign of 2016” by the Advertising Standards Authority (ASA), Moneysupermarket is looking set to rise from the ashes of infamy by replacing gyrating...

Posted by: Benjamin Hiorns
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Leaders

Jameson launch 50,000 NFC bottles for Saint Patrick's Day

St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...

Posted by: Benjamin Hiorns
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Leaders

David Bowie Stamps launched into space by Royal Mail

LIDA has partnered with Royal Mail to develop a competition delivered through social media to support the launch of a new collection of special stamps to honour the late David Bowie that went on sale this week. The ten-stamp set features six images...

Posted by: Creativepool Editorial
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Leaders

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Creativepool Editorial
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Leaders

Commercial radio enjoys biggest advertising revenue figures in 2016

Commercial radio is celebrating a record-breaking year for advertising revenue, boosted by increased investment in the medium by online retailers. Figures from Radiocentre, the industry body for UK commercial radio, reveal that commercial radio took...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy create AI spokesperson for Soylent

Health food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns, with the agency celebrating this new partnership by treating the brand to a genuine first for the category; an AI...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Last.fm, Alan Turing, E-Cigs, Popcorn and other stories

O Street - Last.fm O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson, Grayson Perry and the GSA turn Ash to Art

In a Campaign created by J. Walter Thompson London, 25 leading international artists, including Simon Starling, Sir Antony Gormley, Grayson Perry, Cornelia Parker, Jenny Saville, David Shrigley and Douglas Gordon have used materials retrieved from...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis Groupe Publicis Groupe has announced, as predicted by many, that Arthur Sadoun, current head of Publicis Communications, will replace Maurice Levy as chairman and chief executive of Publicis Groupe on June 1. Levy, who has served as CEO of...

Posted by: Creativepool Editorial
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Leaders

Grey London build an interactive drinking buddy for Beer52

Edinburgh-based craft beer club, Beer52.com, which delivers a different selection of beers to its members’ doors each month, is celebrating its February collaboration with the Stone brewery (voted the world’s best brewery on RateBeer) by...

Posted by: Creativepool Editorial
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Leaders

Entries For Kancil Awards 2017 Now Open (UPDATED)

Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...

Posted by: Kancil Awards 2017
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Industry

One Last Chance to Enter The 21st Annual Webby Awards

Hailed by The New York Times as "the Internet's highest honor," The Webbys has been celebrating the best of the Internet since 1996 (in other words, since the days of dial-up). That includes everything from individual digital projects like Humans of...

Posted by: The Webby Awards
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Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Leaders

Center Parcs launch new integrated campaign JUST in time for Christmas

Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial

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