Displaying 1 - 36 of 69 results
Caroline Foster Kenny is CEO of IPG Mediabrands for Europe, Middle East and Africa. With over 25 years of global client leadership and business experience, she now oversees all of the network's digital and media businesses across the region,...
Posted by: Creativepool Editorial
When people ask me what I do for a living, I often simply reply; “I write.” This response is often met either by furrowed brows, genuine interest or complete surprise, as it would appear that to some people, the concept of actually making...
Posted by: Benjamin Hiorns
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
It should go without saying that the creative industries have the potential and the responsibility to reflect and celebrate the diversity of society, and to challenge and transform the status quo. However, according to a report by the Creative...
Posted by: Benjamin Hiorns
Diversity is so much more than a trend-it's a strategic imperative. For agencies, the challenge is no longer just about being politically correct or ticking boxes for corporate social responsibility; it's about building a more diverse and socially...
Posted by: Benjamin Hiorns
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...
Posted by: Creativepool Editorial
Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...
Posted by: Creativepool Editorial
This year to support the humble local corner shop and the work they do for their communities, Cadbury with the help of global agency of record, VCCP, is launching a new integrated campaign, ‘The Big Win-Win’. In the form of a nationwide...
Posted by: Creativepool Editorial
Last month saw the opening of the world’s first experimental LEGO Brick Café, an inspiration space giving adults the opportunity to experience and play with LEGO bricks. This café is unlike any place created to experience LEGO...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
With a Masters in Medieval Literature, Creative Director Clare Wilson is yet another proof that there isn't a fixed way to develop some explosive creative talent - and her work demonstrates this in the best ways possible. Clare has all the features...
Posted by: Creativepool Editorial
A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...
Posted by: Creativepool Editorial
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial
Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...
Posted by: Creativepool Editorial
Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...
Posted by: Creativepool Editorial
Remember the Golden Goobilee? You should. It was the brilliant ad that enraged conservatives back in February, to the point that an anti-LGBT petition tried to stop it from circulating online. Obviously they failed, and the beauty of that ad remains...
Posted by: Creativepool Editorial
It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...
Posted by: Antonino Lupo
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...
Posted by: Creativepool Editorial
As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...
Posted by: Creativepool Editorial
We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...
Posted by: Creativepool Editorial
See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...
Posted by: Creativepool Editorial
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...
Posted by: Creativepool Editorial
VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
Posted by: Creativepool Editorial
We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....
Posted by: Creativepool Editorial
AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...
Posted by: Creativepool Editorial
Genuine IPG-owned digital creative agency Genuine has hired Adam Kasper and Mitch Blum away from Havas and DigitasLBi, respectively. Kasper, an 11-year veteran of Havas (and a 22-year industry vet) and the advertising conglomerate’s former...
Posted by: Creativepool Editorial
Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...
Posted by: Creativepool Editorial
The UK is looking set to join France in banning the sale of all diesel and petrol vehicles from 2040. The ban forms part of the UK Plan for Tackling Roadside Nitrogen Dioxide Concentrations, the government's £3 billion vision for improving the...
Posted by: Creativepool Editorial
Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand/agency paring was one of...
Posted by: Creativepool Editorial
Saatchi & Saatchi’s New Directors’ Showcase (NDS) celebrates its 27th year at Cannes Lions International Festival of Creativity by shining a light on the current gender imbalance within directing. Partnering with MPC, the show will celebrate...
Posted by: Creativepool Editorial
Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven...
Posted by: Creativepool Editorial
When was the last time you were truly brave? Putting out a piece of work that challenges the status quo and makes you slightly scared about the reaction. And how many campaigns beyond ‘Fearless Girl’ have you seen in the last 12 months that...
Posted by: Creative Social