Displaying 37 - 72 of 2196 results
Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...
Posted by: Benjamin Hiorns
Branding is much more than a logo or a single graphic element associated with your organisation. When thinking about your brand, you really want to consider your entire customer experience… everything from your logo, website, social media...
Posted by: Progression Design
Our years of branding experience span a fraction of the craft’s long-standing history, but we’re proud to play our part. Debbie Millman illuminates the origins of branding, rattling through 10,000 years of history, and ending with the...
Posted by: Novagram
With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...
Posted by: Creativepool Editorial
We are all familiar with branding and how important it is when it comes to business, but fewer people are aware of the power of personal branding, and the benefits it can bring to your professional life. Amazon founder, Jeff Bezos is famously quoted...
Posted by: Creativepool Editorial
A sudden global pandemic has truly shaken the brandscape we used to know and cherish. Many organisations have panicked and jumped aboard the train of the most technological solutions, sometimes losing bits of themselves in the process. It is...
Posted by: Creativepool Editorial
For any brand, identity is everything and while a part of that identity is always going to be decided by the public, a great deal of it is cultivated by a branding team who set out to guide the opinions of the population. However, not all rebranding...
Posted by: Benjamin Hiorns
My four year old loves Lego. Well, that’s not strictly true, I love Lego and he, by proxy now loves it too. We have two modes of building together, the one where I find the bits and watch as he pieces them together and the one where we...
Posted by: Lark
Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...
Posted by: Creativepool Editorial
We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...
Posted by: Lysle Wickersham
One could say that Joe Belliotti is in love with the music industry. But even that alone would be a massive understatement. Joe breathes and lives music every day. He embraced it as a constant which has been part of his life since he joined the...
Posted by: Creativepool Editorial
As part of our series catching up with Creativepool Annual winners from last year, we recently caught up with Simon Manchipp, the Executive Strategic Creative Director and Founder of SomeOne. A world-class London design practice that launches,...
Posted by: Creativepool Editorial
It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image? Having taken the...
Posted by: Creativepool Editorial
“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...
Posted by: Creativepool Editorial
A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...
Posted by: Creativepool Editorial
In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...
Posted by: Kate Lewin
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand, independent consultancy Zag, coincided with the 151st Open at Royal Liverpool,...
Posted by: Creativepool Editorial
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...
Posted by: Creativepool Editorial
It was just over the weekend that Discord announced its new brand. A “Blurple” brand, not quite blue, not quite purple, re-envisioning the iconic mascot Clyde to render it more print-friendly and… well, cute. Discord’s new...
Posted by: Antonino Lupo
Shaun: “I really love that new tv series.” Laura: “Same” Mark: “I’ve always wanted to go to Borneo” Karl: “Same” Richard: “I can’t understand why competing brands want to look...
Posted by: Simon Manchipp
London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...
Posted by: Creativepool Editorial
At JJ Media Group our values are reflected in every aspect of our branding and culture. We are spontaneous, experimental and collaborative. Our mission is to provide our clients with an all-round, efficient, continuous service that exceeds their...
Posted by: JJ Media Group
Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...
Posted by: Kate Lewin
With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...
Posted by: Jade French
Seymourpowell have designed the brand identity for The Perfectionists' Cafe, the restaurant recently opened by culinary experimentalist, Heston Blumenthal at London's Heathrow airport. The agency was responsible for everything from the signage and...
Posted by: Benjamin Hiorns
As BP's stricken rig barfed over 2000 barrels of oil a day into the Gulf of Mexico for the best part of a month, some wag suggested pouring gallons of vinegar into the ocean to create the world's largest salad dressing. But that's probably the extent...
Posted by: Creativepool
I can’t help but sigh when I hear someone talking about buzzwords. Or using them. Or… you get the idea. The problem is the advertising and marketing industries love a buzzword but they don’t always use them responsibly. So - get...
Posted by: Rob Pratt
The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...
Posted by: Creativepool Editorial
Mondelēz International has partnered with the New York office of strategic brand and packaging design agency Bulletproof to create a contemporary new brand identity and packaging design for its Premium Chocolate brand GREEN & BLACK’S in a bid...
Posted by: Bulletproof
The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...
Posted by: ECHO
Screenless, voice-controlled devices, such as Amazon Echo, (and the recently announced Echo Show) are fast becoming mainstream technology with household penetration in the UK potentially exceeding 40% by early next year, according to Getting Vocal, a...
Posted by: Creativepool Editorial
For those of us who love a good puzzle, but have grown tired of bog-standard brain teasers, a new puzzle from marketing lending platform Funding Circle could be the answer to our prayers. The puzzle takes the form of a boldly colourful collage, which...
Posted by: Benjamin Hiorns
Losing a project with a long term client was great... Losing maybe overstating it somewhat - we were never really in the race. We weren't approached for a proposal and they went with a company recommended to them 'known for being specialists in the...
Posted by: The Big A
It was unveiled recently that easyJet, the affordable airline that almost singlehandedly made orange cool again (sort of) has dropped the “.com” from the side of its planes in order to bring the look more in line with overall advertising and...
Posted by: Creativepool Editorial
One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...
Posted by: Wolff Olins