Displaying 1 - 36 of 2871 results
For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...
Posted by: The BCMA
BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...
Posted by: Creativepool Editorial
With over 50 million pets in the nation, Pets at Home UK saw an opportunity to inspire and educate pet owners with a rather unique episodic series of branded content, with each episode headed by BBC broadcaster Clare Balding. According to production...
Posted by: Creativepool Editorial
At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...
Posted by: Creativepool Editorial
Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool
One resource the world is not running short of right now is podcasts. Dip into Spotify and you can currently choose between 5.4 million of them. And yet we’re far from ‘Peak Podcast’, with big brands continuing to invest heavily in...
Posted by: Creativepool Editorial
EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...
Posted by: The BCMA
It was revealed yesterday that DigitasLBi will be partnering with Buzzfeed and Epic Digital in developing digital branded content. The first step will involve DigitasLBi and Buzzfeed working together to create “Buzzfeed in Residence,” a...
Posted by: Benjamin Hiorns
Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...
Posted by: Benjamin Hiorns
A sporting event for sick, injured and wounded servicemen and women was recently announced by HRH Prince Harry, himself a serviceman who took the title of the 'Invictus Games' from the famous William Ernest Henley poem of the same name, which...
Posted by: Benjamin Hiorns
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...
Posted by: Creativepool Editorial
The second awards show of the week in Cannes last night saw the focus shift to the Craft and Entertainment Tracks, with Nike's Dream Crazy from Wieden+Kennedy Portland picking up the first ever Entertainment for Sport Grand Prix. The Digital Craft...
Posted by: Creativepool Editorial
It was announced over the weekend that Finnish mobile gaming company Rovio Entertainment's CEO, Mikael Hed is to leave the company after five years, which have seen him helm them through a genuine pop culture phenomenon in the shape of Angry Birds;...
Posted by: Benjamin Hiorns
I don’t know if you caught Joanna Lumley on TV the other night. She was there to talk about a new movie that she’s made with Martin Scorsese which she was understandably thrilled about. Now I’ve always liked Lumley. I like the fact...
Posted by: Creativepool
WeWantMore is an Antwerp-based, award-winning design studio that works across Benelux, France, UK and beyond. Its strong design thinking uses authentic storytelling across two disciplines at the highest level: branding and interior design, to create...
Posted by: Creativepool Editorial
Regardless of your opinions on electronic music, it can't be denied that, more often than not, the sheer versatility offered by the genre makes it perfect for soundtrack work. Indeed, many of the greatest soundtracks of recent years have been almost...
Posted by: Creativepool Editorial
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
As a lifelong live music fan, I’ve been burnt quite badly in recent years. Granted, the vast majority of my musical favourites could be politely described as “niche” but on the rare occasions where my tastes and the general...
Posted by: Benjamin Hiorns
Cannes, France - 22 June 2013 - In a year of firsts at the 60th Anniversary Cannes Lions Festival of Creativity 2013, Ogilvy & Mather has become the first agency to be awarded over 100 Lions in one year, while also winning its first ever Creative...
Posted by: Ogilvy UK
As the 61st Cannes Lions Festival of Creativity draws to a close, Ogilvy & Mather head home with top honours, having been named 'Network of the Year' for the third consecutive year. This is the cherry on top of an incredibly successful week of Ogilvy...
Posted by: Benjamin Hiorns
At the 41st annual One Show Awards last Friday night, Ogilvy & Mather was awarded the coveted 'Network of the Year' award. The agency claimed the award thanks to its outstanding work across all disciplines of the advertising world across all areas of...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network has announced the launch of a Lesbian, Gay, Bisexual and Transgender (LGBT+) employee network in the UK & Ireland, called “&PROUD.” As a member of LGBT+ equality charity Stonewall, &PROUD aims to support LGBT+...
Posted by: Creativepool Editorial
Whilst the final days of the 2016 Cannes Lions Festival of Creativity might have been coloured a little by results coming out of the UK on Friday morning, it can't be denied that it was a pretty incendiary year, especially when it came to...
Posted by: Creativepool Editorial
If you're a habitual listener of local radio, you may have noticed something troubling in recent years. As it stands, Independent Local Radio in England is neither independent nor local. Following a series of acquisitions and mergers, just a handful...
Posted by: Magnus Shaw
According to the results of the 4th Annual Effie Effectiveness Index, Effie Worldwide has named the Omnicom Group's BBDO as the most effective agency network in the world. These results are determined by the performance of the world's major agency...
Posted by: Benjamin Hiorns
Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...
Posted by: Creativepool Editorial
At the 50th annual International ANDY Awards last week, Leo Burnett Worldwide won big, picking up 10 wins (four Golds, 4 Silvers, and 2 Bronzes) and being named the most awarded network of the year for the fifth consecutive year. This year's ceremony...
Posted by: Benjamin Hiorns
Train stations are sadly quite notorious as one of the most tragically popular locations where people decide to commit suicide. As the main operator in these spaces, Network Rail had the chance to address the issue by offering hope and help, at a...
Posted by: Creativepool Editorial
The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...
Posted by: Creativepool
China will soon be the proud owners of the world's most secure computer network, meaning all communications between Shanghai and Beijing will be (theoretically at least) completely impenetrable to hackers, giving the fledgling superpower a...
Posted by: Benjamin Hiorns
Make no mistake, personal networks are a powerful thing. They are a source of inspiration and learning. Will provide support through the good times and the bad. Keep you innovative and provide a sounding board for key decisions. Help you get things...
Posted by: Ross Taylor
VivaKi has been announced as the exclusive advertising partner of four new AOL Originals shows that will be available exclusively through the AOL On network in the UK and across AOL owned publishers and sites such as The Huffington Post, Engadget and...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey San Francisco has been chosen by the iControl Network, the Canadian company that specialises in providing connected home solutions, to be the first agency of record for 'Piper', the company's revolutionary...
Posted by: Benjamin Hiorns
So, you think you know your social media? What's the biggest social network in the world, then? Right, Facebook. Even my Auntie Janet knows it's Facebook - and I don't have an Auntie Janet. Okay, which social network is the second biggest? Twitter,...
Posted by: Magnus Shaw
Whenever financial commentators comment on the fiscal possibilities of social media, the focus falls of Facebook. Understandable, I suppose. A fifth of the world's population has an account and the whole platform seems permanently balanced between...
Posted by: Magnus Shaw
