Displaying 145 - 180 of 8291 results
The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...
Posted by: Kate Lewin
Seymourpowell, the global design company based in London, has created a bold new design for a new whisky brand called “The Class.” Produced by the Korean company HiteJinro, The Class is a new brand aimed at the country's emerging younger...
Posted by: Benjamin Hiorns
Skin-care giants, Nivea, recently hired Jack Morton Worldwide, The Interpublic Group's global experience brand agency, to create a live brand experience, which will reach through social media as part of the brand's #smoothmornings campaign. The...
Posted by: Benjamin Hiorns
by Magnus Shaw Elvis Presley, James Dean, Marilyn Monroe - throughout the modern era, one or two human beings have exceeded their brief to be carbon-based lifeforms, walking around, eating dinner and making other carbon-based lifeforms. For want of...
Posted by: Creativepool
Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ - or ‘365’. If you’ve spent any time with a Gen Z-er,...
Posted by: Novagram
For CMOs today, options for building your brand are changing before your eyes. These days, leading brands think like publishers, creating editorial calendars, hiring chief content officers, and curating their asses off. This is all good and well, but...
Posted by: Lysle Wickersham
I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...
Posted by: Benjamin Hiorns
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
Those of you not too familiar with the gaming industry might picture game development as the effort of a large team of programmers and artists, all working on a monumental interactive experience. Yes, that happens. But sometimes, it is just the dream...
Posted by: Creativepool Editorial
As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...
Posted by: Heather Deacon
In 2007, two Stanford Design Program graduates, James Monsees and Adam Bowen, came together and formed the company Ploom with the aim of innovating the portable vaporization market - an area which they rightly felt “lacked...
Posted by: Kate Lewin
Urban Partnerships, a division of experiential specialists MKTG, has joined forces with Havas Media to facilitate a partnership between Buzzbike and Braintree, part of the online payments giant PayPal, which will being free branded bikes to London....
Posted by: Creativepool Editorial
KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...
Posted by: Kate Lewin
Warburtons has launched its latest social media campaign, “#140Years,” which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character...
Posted by: Creativepool Editorial
Diesel Living’s collaborations with fellow Italian craft folk has produced some interesting and highly diverse products away from the brand’s staple jeanswear. A lighting range with Foscarini created eclectic and incandescent lamp models...
Posted by: Kate Lewin
Monster, the online jobs service, has launched an ambitious and quite literal new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since...
Posted by: Creativepool Editorial
How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...
Posted by: Kate Lewin
How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...
Posted by: Kate Lewin
KITE is a UK-based optometry brand making waves with its innovative ‘eyewear’ and ‘eyecare’ products. Founder Asad Hamir was frustrated at optometry’s sterile marketplace and sensing that it lacked innovation or...
Posted by: Kate Lewin
By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...
Posted by: bluemarlin
Virgin Holidays has responded to a spoof ad by the mobile operator, Three, who launched a campaign by Wieden + Kennedy earlier this month, which berated people who shared their holiday snaps on social media networks, based around the #holidayspam...
Posted by: Benjamin Hiorns
It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...
Posted by: Benjamin Hiorns
by Ashley Morrison. James Bond is as much a part of my DNA (or life history) as Wimbledon, walks on Hampstead Heath on Sunday afternoon, and Mars bars. So it pains me a little bit to be mildly disappointed with the new Bond film. Don't worry, this...
Posted by: Creativepool
by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...
Posted by: Creativepool
by Ashley Morrison Like the rest of the world, I'm very impressed by Usain Bolt. But not just for being the fastest man on the planet. I'm impressed because he has single-handedly turned himself into a perfect brand. A brand that is simple, clear,...
Posted by: Creativepool
Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend - and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’...
Posted by: Novagram
Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...
Posted by: Creativepool Editorial
Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
One of the challenges for any new business is for the work to establish a meaningful connection with it's potential customers. In some cases it makes sense to look no further than the surrounding community. Any business in a small community with a...
Posted by: Glenn Rummler
When it comes to accessibility, one sector of society that appears to have been largely neglected is dyslexic readers. As a lifelong keen reader (and professional writer for almost two decades) the concept of struggling so fundamentally with the...
Posted by: Benjamin Hiorns
For this weeks Getting to Know feature, we sat down with Emanuela Recalcati, Director of Client Solutions at Xaxis EMEA. Having returned to work recently following maternity leave, Emanuela was eager to get back to work spearheading a brand new...
Posted by: Creativepool Editorial
In her previous role, Julia Rast helped brands advance in the digital space by harnessing new technological solutions and innovations in the programmatic scene. Her open-mindedness and expertise as a leader in the scene is unquestionable. Julia...
Posted by: Creativepool Editorial
Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was...
Posted by: Kevin Forister
As part of our "Five Minutes with..." series, meet Michael Stephens. Tell us what you do for a living? I joined Virgin Atlantic in January 2018 as Head of Creative and Design. What does that involve? I head up the talented internal creative and...
Posted by: Heather Deacon
Last year, San Miguel, the premium Spanish beer brand, took a look back into their history in a bid to better understand their heritage and uncover a contemporary way of imparting that history onto beer drinkers all around the world. The result was...
Posted by: Heather Deacon
