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Features

Intrude out. Where now for disruptive advertising?

Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...

Posted by: Magnus Shaw
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Industry

Clerkenwell Design Week 2013

Creativepool teamed up with Clerkenwell Design Week this year to bring you talks, Q&As and portfolio reviews with esteemed interior designer Shaun Clarkson. Clerkenwell Design Week is the UK’s leading independent design festival taking place...

Posted by: Creativepool
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Features

Write offs. Are copywriters being sidelined?

Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...

Posted by: Magnus Shaw
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Leaders

Sweets for my sweet, sugar for my coronary

“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...

Posted by: Ashley Morrison
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Leaders

What the Blip? Is Independent Plus a media platform too far?

Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...

Posted by: Magnus Shaw
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Features

Spotlight... Nick White, Digital Designer

"I'm a Middleweight Digital Designer with a specialism in all things mobile; be it apps, sites, ads or tablet stuff. I'm currently getting to grips with the responsive design trend that is taking over the world and am making a concerted effort to...

Posted by: Creativepool
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Industry

Q&A and Portfolio Review with Shaun Clarkson

View Larger Map If you're a budding interior designer looking for that big break, then you don't want to miss this! Shaun Clarkson, one of the UK's most successful Interior & Architectural Designers, and star of Chanel4's 'Four Rooms' will be...

Posted by: Create Britain
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Leaders

Rufus Leonard picks up Depression Alliance brief

Depression Alliance, the UK’s leading charity for people living with depression, has appointed creative engagement agency, Rufus Leonard, to lead the design and development of its peer-to-peer community platform ‘Friends in Need’....

Posted by: Rufus Leonard
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Features

Myke Hamilton - #NaughtyToBeNoticed

Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...

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Features

Creating social barriers - Why do it to yourself?

by Andrew Greenhalgh. In an article (Marketing, March 6th 2013) about the latest Andrex campaign which asks whether or not the nation “scrunches or folds” their loo roll, a rather prudsih Nigel Roberts writes, "Who honestly thought that...

Posted by: Creativepool
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Industry

Clerkenwell Design Week 2013, London (May 21 - May 23)

Clerkenwell Design Week has firmly established itself as the UK's leading independent design festival and one of the most acclaimed trade events on the international design calendar. Clerkenwell takes place in London, EC1 - The heart and home of...

Posted by: Emma
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Leaders

Biggest Adverts of the Super Bowl 2013

Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...

Posted by: Creativepool
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Leaders

Biggest Adverts of the Super Bowl 2013

Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
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Features

5 minutes with... Stuart Wilson, JWT London

When and why did you join? I joined JWT London in January 2009 after spending the previous six months as a freelancer. My opportunity came about through a digital resource gap within the Shell team. What do you actually do? My time is split 50/50...

Posted by: Creativepool
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Inspiration

Spotlight: Graham Higgins

Graham Higgins is a motion graphics designer who works mostly in After Effects and Maya, but says he still feels like a bit of a novice in the motion graphics industry. CP profile: creativepool.co.uk/GrahamHiggins Website: sircharlesgraham.com How...

Posted by: Creativepool
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Features

Design Juices

Design Juices started back in January of 2010. It was a structured way to document all the inspiring work and creative designers I was finding in my research online. The blog grew from this scrapbook of inspiration into a more structured way to give...

Posted by: Creativepool
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Features

Stuart Wilson, Creative Director at JWT London

Stuart Wilson Creative Director, JWT London... Website: jwt.co.uk Twitter: @JWT_London Facebook: facebook.com/JWT-London Twitter: @stuwilson JWT London is an integrated creative agency of international imagination. Our heritage of innovation, our...

Posted by: Creativepool
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Features

Beautiful Crime

Website: beautifulcrime.com Twitter: @beautifulcrime Facebook: facebook.com/beautifulcrime When did you start out blogging? Beautiful Crime has been around as a company since 2004, but we started blogging about urban, contemporary and digital &...

Posted by: Creativepool
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Features

Achraf Amiri

- View Achraf's Creativepool profile here Website: achrafamiri.blogspot.co.uk/ Facebook: facebook.com/Achraf-Amiri-The-Hidden-Son-Of-The-Addams-Family Twitter: twitter.com/ACHRAFAMIRI ""I am the hidden son of the Addams Family" Young creative minded...

Posted by: Creativepool
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Features

Belinda Hawkins

Creativepool profile: creativepool.co.uk/belindahawkins Vimeo: vimeo.com/belindahawkins "I've worked in Perth, Western Australia for over 6 years as an agency producer in television production and post-production. Perhaps my biggest achievement was...

Posted by: Creativepool
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Features

Creative Mug

Website: www.creative-mug.com/ Twitter: @Creative_Mug Facebook: facebook.com/CreativeMug When did you start out blogging? We started CreativeMug in November 2011, after blogging on other places around the web for some years. How did you choose your...

Posted by: Creativepool
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Features

Adam Chiappe - Forever Beta

Forever Beta is an integrated creative agency that believes in the power of WOW. We were voted ‘Best breakthrough agency” in this years MAA Awards. We believe everything is Forever Beta. Constantly changing, improving, researching,...

Posted by: Creativepool
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Features

James Easley - We Love...

We Love is a strategic creative agency with digital at its heart. We offer a smarter way to connect and create resonance with audiences, across multiple digital platforms. At We Love our imaginations have no limits and we work collaboratively to make...

Posted by: Creativepool
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Features

Matthew Sergison-Main

- View Matthew's Creativepool profile here Facebook: facebook.com/artsurge Twitter: @Pingsweetie "After graduating in Fine Art Painting, I retrained as a graphic designer and developed computer aided design skills. I am passionate about illustration,...

Posted by: Creativepool
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Features

Phil Swan - Erskine Design

What do you actually do? An average day might involve building a prototype for a web application, brainstorming ideas for a Facebook campaign or sifting through shed loads of data, trying to devise a logical architecture. I'm lucky as I get to...

Posted by: Creativepool
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Features

Alan Long - Sane & Able

What do you actually do? I am creative director of a small london based design agency, this means that I have my hands in everything from the design work, client relationships, finding new clients, to creative direction. My usual days consists of...

Posted by: Creativepool
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Features

Nicholas Feurtado - Blow Creative

Blow Creative is an award winning through-the-line creative communications agency based in Bristol (with partner agencies in London). We are a team of creative, strategic and technical individuals always looking to exceed expectations and ensure we...

Posted by: Creativepool
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Features

Nick Stickland - ODD

"I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands." What do you actually do? Apply the direction of the client within the agency and the direction of agency within the...

Posted by: Creativepool
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Features

Michael C Place - Build

Founded in 2001, we are a London-based graphic design agency. Our strength is in producing bold, memorable and effective graphic design and communications- including for print, packaging, digital and moving image. We work for clients big & small,...

Posted by: Creativepool
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Features

5 minutes with... Sophie Moore - Creative Partner at Flock

"First and foremost we’re a design and advertising agency. We look at our clients’ problems and solve them creatively." What do you actually do? A bit of everything as we’re a small but perfectly formed agency. I design. I project...

Posted by: Creativepool
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Features

Guy Duncan - Coca-Cola

"The Coca-Cola Company needs little introduction, but I can say I'm incredibly lucky to work for Jonathan Mildenhall who leads Content Excellence here in Atlanta, at a time when creativity and the development of excellent creative work is high on the...

Posted by: Creativepool
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Features

Michelle Coomber - Medina Films

Michelle Coomber Director Medina Films medinafilms.com "Medina Films is a London-based production company creating high calibre documentaries, commercials and promos in the UK and internationally. We are global storytellers in a digital world."...

Posted by: Creativepool

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