Displaying 1 - 36 of 7434 results
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...
Posted by: WMH&I
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
What is a brand identity? Your brand identity can also be referred to as your corporate identity and goes beyond simple logo design or branding services. Instead, it includes any tangible element that lets you differentiate yourself from the...
Posted by: Think Design Manchester Ltd
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
In this episode: Hosts Dan Maudhub and Phil Jones have the pleasure of speaking to Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. Chatting about her career beginnings at Raymond Loewy, being mentored and finding out...
Posted by: Wonderful
As part of our "Five Minutes with..." series, meet Michael Stephens. Tell us what you do for a living? I joined Virgin Atlantic in January 2018 as Head of Creative and Design. What does that involve? I head up the talented internal creative and...
Posted by: Heather Deacon
Clover has launched its new brand identity and pack design, created by global brand consultancy BrandOpus. With intense price competition and reduced consumption contributing to a perfect storm of falling sales across the spreads category, one of the...
Posted by: Creativepool Editorial
Tothepoint has taken famous KP Snacks brands such as Real McCoys, Hula Hoops and Space Raiders, and used elements of their brand identities as part of a redesign of the interiors of the company’s new head office in Slough. The consultancy worked...
Posted by: Creativepool Editorial
Seymourpowell, the global design company based in London, has created a bold new design for a new whisky brand called “The Class.” Produced by the Korean company HiteJinro, The Class is a new brand aimed at the country's emerging younger...
Posted by: Benjamin Hiorns
by Jacob Cass. This article will guide you through the process of creating the identity & logo for one of my recent clients, UKE, offering insights into not only the thought process behind creating the logo but also the creation of the logo...
Posted by: Creativepool
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...
Posted by: Creativepool Editorial
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
In the 1940s, some flour mills started to use patterned fabric for their flour sacks after they realised that the fabric could be re-used to make children's clothes. This direct response to world events helped to foster goodwill with...
Posted by: Novagram
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
Establishing a team in New York has been an eye-opening experience in comparative hiring cultures for Manchester-based design recruitment agency Craft. Here, Tommy Castleman, Associate Director at Craft, shares insights and best practices from design...
Posted by: Creativepool Editorial
By Claire Blyth, host of ‘My Life in Design’ podcast and founder and managing partner of brand design PR specialist Red Setter When I launched the ‘My Life in Design’ podcast last summer, the aim was to speak to some of the...
Posted by: Red Setter
This year’s developments in packaging design reflect a world in flux, still evolving from disruption caused by the Covid pandemic, and becoming increasingly aware of its own vulnerability - and responsibility - in the midst of climate...
Posted by: Creativepool Editorial
When it comes to accessibility, one sector of society that appears to have been largely neglected is dyslexic readers. As a lifelong keen reader (and professional writer for almost two decades) the concept of struggling so fundamentally with the...
Posted by: Benjamin Hiorns
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
There are few teams in the Creativepool community as talented as KIND. Every single one of their works oozes earthy tones and premium taste, culture and distinctiveness made design. It's hard to find, really; such delightful elegance, such delicacy...
Posted by: Creativepool Editorial
Of the many qualities that independent Brand & Design Director Jason Ford possesses, his no-nonsense attitude is certainly our favourite. As part of his job, Jason often receives long brief documents filled with "noise" that fail to reduce the...
Posted by: Creativepool Editorial
A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...
Posted by: Creativepool
It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...
Posted by: Creativepool Editorial
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
But a new wave of change-makers is here to change that… Is the branding industry’s obsession with purpose simply encouraging consumers to maintain bad habits? Nowadays we expect brands to weave a sustainable or charitable message into...
Posted by: B&B Studio
Thompson Brand Partners - Mental Health at Work Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work. Mental Health at Work was commissioned by charities...
Posted by: Creativepool Editorial
Pentagram - London Design Biennale This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and...
Posted by: Creativepool Editorial
I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...
Posted by: Benjamin Hiorns
Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...
Posted by: Benjamin Hiorns
What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...
Posted by: R Design Ltd
What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success. This NEW award category is an opportunity to show design agencies that the design...
Posted by: Hands Down™
Something a little different today. As opposed to generating something physical, Initials CX were recently tasked we a project about the people, aligning markets and developing a brand strategy which had global buy-in. The objectives of the strategic...
Posted by: Creativepool Editorial
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin Hiorns