Leaders
Brothers and Sisters - Sunny
Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
Leaders
Media Agency Group - Crystal Maze Live
Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG...
Posted by: Creativepool Editorial
Leaders
Made Thought - Plastic Planet/Ekoplaza
London studio Made Thought looked to the style of old propaganda posters when designing its identity for the world's first plastic-free supermarket aisle. The aisle is located within an Amsterdam branch of...
Posted by: Creativepool Editorial
Leaders
The Full Service/Jelly London - The Climate Coalition
Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Leaders
Symbio project bridges the worlds of technology and nature
Israeli student Yarden Mor brings nature and technology together through her “Symbio” project. Mor aims at using existing natural foundations (like trees and rocks) to create...
Posted by: Creativepool Editorial
Leaders
Elon Musk's $500 flamethrower is officially available for pre-order
The flamethrower that Elon Musk teased The Boring Company would start selling, which he also tweeted was sentient, has a safe word (“cryptocurrency”) and comes with a...
Posted by: Creativepool Editorial
Leaders
Nintendo Labo makes paying £50 for cardboard seem like a good idea
Nintendo is aiming to introduce children to the world of coding and engineering with its latest deceptively ambitious product, Nintendo Labo. Designed to be used with the...
Posted by: Creativepool Editorial
Leaders
£1.5 million research project looks to use data to perfect product design
Scientists at Cardiff University have launched a £1.5 million research project to explore how the design of everyday products such as bikes and cars can be...
Posted by: Creativepool Editorial
Leaders
Clemenger BBDO Sydney
Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year. Vanessa Robinson...
Posted by: Creativepool Editorial
Leaders
Publicis London
To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...
Posted by: Creativepool Editorial
Leaders
Saffron - YouTube Sans
YouTube has revealed its first official typeface. Inspired by the design of the company’s play button logo, YouTube Sans has been designed by brand consultancy Saffron in collaboration with YouTube’s user...
Posted by: Creativepool Editorial
Leaders
VCCP - Royal British Legion
VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...
Posted by: Creativepool Editorial
Leaders
TMW Unlimited - Lynx
TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...
Posted by: Creativepool Editorial
Leaders
CHI & Partners - British Gas
On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Leaders
J. Walter Thompson – HSBC
We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Leaders
Johnson Banks - Mozilla
Mozilla has unveiled its new branding as a logo incorporating the “://” code used in internet urls, the result of an open-source redesign project completed with the public’s feedback. The final design was...
Posted by: Creativepool Editorial
Leaders
The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
Saatchi & Saatchi - HomeAway
In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...
Posted by: Benjamin Hiorns
Leaders
Ragged Edge - Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Leaders
Work-Order - Kodak
Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the iconic Kodak K first introduced in 1971. The New York-based studio Work-Order has designed the new identity, which...
Posted by: Creativepool Editorial
Leaders
DDB Hong Kong's app lets users craft jewellery with their heartbeat
DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
Leaders
Lambie-Nairn - University College London
Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...
Posted by: Creativepool Editorial
Leaders
Y&R - UEFA EURO 2020
As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will...
Posted by: Creativepool Editorial
Leaders
BMB - Hilton Hotels
The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...
Posted by: Creativepool Editorial
Leaders
BBH London - KFC
BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...
Posted by: Creativepool Editorial
BBH London - KFC
BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...
Posted by: Creativepool Editorial
Leaders
Branch - Forever Hope Foundation
The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...
Posted by: Creativepool Editorial