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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Inspiration

Seedlip's spirited answer to zero-proof

As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...

Posted by: Sophie Summers
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Leaders

Account Wins of the Week

Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: The Last Big Winners

Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Double Concentrate Double Concentrate, the Newcastle-based digital creative agency, has scored a hat-trick of new hires after adding industry veteran Gareth Howells to its team as part of an appointment triple. Howells was one of the founders of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Brand & Deliver Hayley Lawrence, Director of Events and member of the Board at integrated marketing agency Brand & Deliver, has been appointed to the role of Managing Director. Founder Ben Gallop will remain in the position of CEO, handing over...

Posted by: Creativepool Editorial
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Leaders

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Taylor Herring - The Week Junior The Week Junior magazine have hired creative PR agency Taylor Herring to promote the brand in its debut year. The campaign will highlight Britain’s “Knowledge Gap” on current affairs and will see...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann London – Cheapflights Cheapflights, the global flight search and travel deals website, has appointed McCann London as lead content agency to support its drive to accelerate its international brand profile. McCann has already worked with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

J. Walter Thompson London Rachel Moss, the Head of Production at Evidently, is joining J. Walter Thompson London as Head of Content. Starting this week, she will report into Dani Bassil, Management Partner. With over fifteen years of experience,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Droga5 London - Impulse Following a competitive pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its roster. Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an...

Posted by: Creativepool Editorial
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Industry

The LPA Futures Photographers

LPA Futures is a division of the Lisa Pritchard Agency which supports and promotes the next generation of commercial photographers. We had a fantastic response to this year’s competition and the standard of entries was exceptionally high across...

Posted by: Lisa Pritchard
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Leaders

The Ivy gets a little sister

The iconic London restaurant, The Ivy, which has seen more celebrity diners than perhaps any other in our nation's capital, is opening a sister restaurant in Covent Garden, featuring interior design work by the acclaimed Martin Brudnizki Design...

Posted by: Creativepool Editorial
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Leaders

The Best of British Design

What is it about British brand design that transcends borders and epitomises international branding? At R Design we have been enjoying a flurry of interest from overseas brand owners, which have come to us specifically for that international...

Posted by: R Design Ltd
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Inspiration

Beyond Bling: Designing Premium For The Masses

In the years of consumer excess that dominated most of the 20th Century, a premium brand had to be exclusive, ostentatious and downright unaffordable for the average man in the street. The premium label was the reserved for the luxury goods and the...

Posted by: bluemarlin
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Features

Feel the Hepburn. Why the new Galaxy ad is just plain lazy.

We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...

Posted by: Creativepool
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Workshop

Ryanair - the floating marketplace

Last week a couple of friends and I went to Berlin for a short break on the cheap. Unfortunately for us our tight budgets and last minute booking meant we had to fly with Ryanair, in the past this hasn't been much of a problem but we were unprepared...

Posted by: Creativepool
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Inspiration

Nostalgic Advertising- why fix it if it aint broke?

When it comes to trends, what goes around comes around. Trends will invariably repeat themselves once enough time has passed for them to become 'In Vogue'again. This is true across the board, from fashion and interiors to music and lifestyle choices....

Posted by: Creativepool
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Inspiration

Empowering North London to Ditch Single-Use Plastics #BehindTheIdea

In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...

Posted by: Creativepool Editorial
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Features

Emerging Brands with Legendary Potential #FutureMonth

In today’s oversaturated market, countless new brands emerge daily, yet only a select few possess the potential to become tomorrow’s icons. While many newcomers play it safe, blending into a sea of sameness, a handful of brands are taking...

Posted by: Social Chain
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Industry

Tips on hiring a Digital Artist in 2024

In today's digital age, the demand for creative professionals like digital artists is higher than ever. As businesses, brands, and content creators strive to stand out in an increasingly visual world, digital artists play a crucial role in shaping...

Posted by: Creativepool Editorial
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Features

How to Write the Perfect Prompt for a Creative AI Project #FutureMonth

AI has become a cornerstone of creative projects, whether we agree with it or not. Mastering the art of prompt writing, however, isn’t a skill that should be sneered at. Indeed, it can set you apart as a creator. Whether you're a designer,...

Posted by: Benjamin Hiorns
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Industry

Tips on hiring a Sound Designer in 2024

Hiring a sound designer is a crucial step in the creative process for any project that requires audio, whether it’s a film, video game, podcast, or advertisement. Sound design plays a vital role in shaping the audience's experience, making it...

Posted by: Creativepool Editorial
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Inspiration

Flushing Away Boredom With the UK’s Funnest Toilet #BehindTheIdea

In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...

Posted by: Creativepool Editorial

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