Leaders
FC Barcelona - Summa
European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.
The new logo, created by Spanish consultancy Summa...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Whirli
New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to...
Posted by: Creativepool Editorial
Leaders
BrandCooke - London North Eastern Railway
Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
Leaders
DesignStudio - UEFA Champions League
DesignStudio has given the UEFA Champions League a new brand identity centred around a star-shaped ball, which looks to “illuminate spectacular moments” in football. The UEFA Champions League is an...
Posted by: Creativepool Editorial
Leaders
Dentsu Aegis Network
Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media...
Posted by: Creativepool Editorial
Leaders
Supple Studio - Sex Talk
Supple Studio has designed the identity for a new podcast series aimed at young adults that aims to discuss sex “openly” and without “judgement.” Sex Talk has been started by the producers of the...
Posted by: Creativepool Editorial
Leaders
Pentagram - Battersea
Battersea is a much-loved charity that cares for dogs and cats in Britain and beyond. Established in 1860, it has gone from one home in London to three rescuing and rehoming centres around the country, growing in size and...
Posted by: Creativepool Editorial
Leaders
Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Leaders
Buzzman - Oreo
“Do you speak Oreo?” If not, the new ambassador of America’s favourite cookie will soon convert you. To kick off the new year, Oreo is set to conquer France and Belgium with its new brand platform. An alluring...
Posted by: Creativepool Editorial
Leaders
Accenture - Vatican News
The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...
Posted by: Creativepool Editorial
Leaders
Jones Knowles Ritchie - The Diana Award
Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Giraffe World Kitchen
Giraffe has relaunched as Giraffe World Kitchen. Integrated branding agency Ragged Edge has delivered a new brand positioning “Taste A Whole New World” and brought it to life through a new logo, visual...
Posted by: Creativepool Editorial
Leaders
Work-Order - HuffPost
The Huffington Post has been rebranded as HuffPost in a bid to help the news organisation “become better listeners” and build up trust with its audience. The name change and new logo marks the news site’s...
Posted by: Creativepool Editorial
Leaders
R/GA - PwC (PricewaterhouseCoopers)/Guinness
R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...
Posted by: Creativepool Editorial
Leaders
O Street - Last.fm
O Street has given music platform and recommendation service Last.fm a new look, with the aim of making its content more distinctive and recognisable. The brand refresh comprises an image treatment inspired by sound waves, which...
Posted by: Creativepool Editorial
Leaders
Heavenly/McCann - Alzheimer's Society
The Alzheimer’s Society has been rebranded to “banish ideas of dementia as an older person’s disease” and make the charity accessible to a much wider and younger audience. Consultancy...
Posted by: Creativepool Editorial
Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
Leaders
WCRS - Pride in London
Pride in London has appointed WCRS to develop an integrated campaign to promote its 2016 festival, the focus of which is a central London parade on June 25. Pride in London is one of London’s biggest free events,...
Posted by: Creativepool Editorial