Displaying 3241 - 3276 of 3329 results
Is there anything wrong with a writer reviewing a logo? After all, very few of us know our way around Adobe Illustrator or Photoshop, and I've never met a writer who went to design school. If then, you do think we have no business sounding off about...
Posted by: Magnus Shaw
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
Warc, the global online advertising resource, recently announced the winners of the inaugural Warc Prize for Social Strategy. The prize is a search for social ideas (any strategy designed to generate 'earned media') that drive business results, and...
Posted by: Benjamin Hiorns
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
It was announced yesterday that the media planning and buying account of one of the largest retail firms in the country will be changing hands as Marks and Spencer hand their £60 million account to Mindshare, a global media agency owned by Group...
Posted by: Benjamin Hiorns
Britvic soft drink makers 'Robinsons', have teamed up with Academy Award-winning visual effects wizards 'Framestore', to create a £5 million advertising campaign for their new Squash'd range of portable soft drinks. Framestore were the company...
Posted by: Benjamin Hiorns
Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...
Posted by: Magnus Shaw
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...
Posted by: Magnus Shaw
5 reasons that the water category is on the rise according to Guy Williams. 1. The trend towards health consciousness. People have a better understanding of the importance of hydration and growing concerns about obesity and other related diseases...
Posted by: bluemarlin
We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...
Posted by: Benjamin Hiorns
'Share the love!' says a one and half foot, massive headed, dead-eyed creature in a white jump-suit. Ordinarily the shock of this vision would wake you from your nightmare. You'd slope off for a wee and crawl back into bed. But this isn't a bad...
Posted by: Magnus Shaw
Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...
Posted by: Magnus Shaw
Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...
Posted by: Magnus Shaw
Disruption has always been key to the advertising model. Very few people opt to be exposed to marketing messages, therefore effective advertising has traditionally intruded into the content the audience has chosen to consume - a TV show, a magazine...
Posted by: Magnus Shaw
I have just got back from a week's holiday in Croatia and wanted to draw your attention to the lovely experience I had on the last night of my holiday in the seaside town of Zadar, courtesy of the architect Nikola Bašić. Post World War II,...
Posted by: Creativepool
Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...
Posted by: Magnus Shaw
At yesterday's Social Media World Forum, Dominic Burch - Head of Communications and Social Media for ASDA - said “Stop thinking about websites - they’re dead - just think about the content and getting that right for mobile. As reported...
Posted by: Creativepool
Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...
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by Andrew Greenhalgh. In an article (Marketing, March 6th 2013) about the latest Andrex campaign which asks whether or not the nation “scrunches or folds” their loo roll, a rather prudsih Nigel Roberts writes, "Who honestly thought that...
Posted by: Creativepool
by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...
Posted by: Creativepool
by Jessica Hazel. During the time it took to write this article I have gone to get some garlic bread out of the oven, eaten the garlic bread, let the cat in, chatted to my flatmate twice, opened my advent calendar, located the knife sharpener in the...
Posted by: Creativepool We Love is a strategic creative agency with digital at its heart. We offer a smarter way to connect and create resonance with audiences, across multiple digital platforms. At We Love our imaginations have no limits and we work collaboratively to make...
Posted by: Creativepool - View Ryan's Creativepool profile here Website: luckoo.com Facebook: facebook.com/ryanluckoo Twitter: twitter.com/rykoo "Ryan Luckoo, A Graphic Designer, Illustrator and Visual Artist. Art has been a major aspect of my life for as long as I can...
Posted by: Creativepool - View Natalie's Creativepool profile here Twitter: @natnicklin Facebook: facebook.com/NatNicklinArt Website: www.natnicklin.co.uk "Natalie Nicklin utilizes a wide range of processes within her work; from found images and photography to modern...
Posted by: Creativepool - View David's Creativepool profile here Twitter: @hellodabwood Website: dabwood.tumblr.com "The illustrator critics are already calling "one of the many illustrators there are"" How long have you been a Freelancer for? I've been freelancing since...
Posted by: Creativepool What do you actually do? Design & manage exhibition, event & brand environments. What would you be doing if you weren't doing that? Mending and racing old cars. And probably wishing I was doing this instead. How did you get started in the...
Posted by: Creativepool What do you actually do? Transform business through creativity! I lead teams of talented creatives, developing unexpected ideas and solutions with a wide range of global brands, from digital design to environments, and experiential design to 360...
Posted by: Creativepool
"Minx Creative is a full service creative studio. We create integrated campaigns and design for print, identity, branding, display and digital based projects.." What do you actually do? It’s a pretty packed day for us both each day in the...
Posted by: Creativepool
"First and foremost we’re a design and advertising agency. We look at our clients’ problems and solve them creatively." What do you actually do? A bit of everything as we’re a small but perfectly formed agency. I design. I project...
Posted by: Creativepool What do you actually do? Try to make cool stuff that matters. What would you be doing if you weren't doing that? Hanging out on Brighton beach with my kids. Is it true that the Google offices are furnished with awesome things like giant sweets...
Posted by: Creativepool "Blue Marlin is the home of landing big ideas, which are at the heart of everything we do. We pride ourselves on delivering relevant, unique and consistent experiences across brand touch points worldwide. Blue Marlin is an independent integrated...
Posted by: Creativepool "The Chase is a creative consultancy, based in London, Manchester and Preston. We work mainly in branding but have done everything from a football stadium design to stamps. Our strength is the variety or work we produce. It's kept us in the top five...
Posted by: Creativepool "The Coca-Cola Company needs little introduction, but I can say I'm incredibly lucky to work for Jonathan Mildenhall who leads Content Excellence here in Atlanta, at a time when creativity and the development of excellent creative work is high on the...
Posted by: Creativepool What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...
Posted by: Creativepool
"View Creative is located in Rhos on Sea, a small town in North Wales so our clients are based across Wales and the UK. As much as we work on big jobs, a lot of the time, we haven't forgotten how to work small. Our clients are as large as the Royal...
Posted by: Creativepool
