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Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...
Posted by: Creativepool
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: Creativepool
What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...
Posted by: Creativepool
The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...
Posted by: Creativepool
Alex has been working in advertising for over 25 years. Today he works on the Land Rover, Lloyds and Dell accounts for RKCR/Y&R. Not content with working in one of the best agencies around, he also spends much of his spare time stuck behind a tripod,...
Posted by: Creativepool
It's hard to believe I know, but the UK is not the be all and end all of creativity. If you're up for trying pastures new there are a few places worth heading for. Sure there's Australia, the US, New Zealand and Canada but frankly everyone goes...
Posted by: Creativepool Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...
Posted by: Creativepool If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...
Posted by: Creativepool Matt is taking the plunge. He's a digital designer who is turning his back on the security of full time employment and going freelance. He knows this is a high-risk strategy. He knows it could all go pear shaped. But a few weeks in and he's finding...
Posted by: Creativepool
Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...
Posted by: Creativepool I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...
Posted by: Creativepool
BrewDog, a brewery with a difference, is the brainchild of 25-year old James Watt and his business partner and best mate Martin Dickie. Today it is Scotland's largest independently owned brewery producing about 120,000 bottles per month. But that...
Posted by: Creativepool
We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...
Posted by: Creativepool
Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...
Posted by: Creativepool We all know the overused retail mantra 'the customer is always right'. It's been rammed into our consciousness since we got our first Saturday shops as grumpy teenagers and began having to deal with The Great British Moron. In my experience, the...
Posted by: Creativepool
Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...
Posted by: Creativepool
I bet there are many things your agency can claim to be good at. But is one of them writing a creative brief? I was reading the adliterate blog the other day and there was a post about how clients should go about writing creative briefs. That got me...
Posted by: Creativepool Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...
Posted by: Creativepool
As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...
Posted by: Creativepool Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...
Posted by: Creativepool
So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...
Posted by: Creativepool 400 miles of track (only 150 of which are actually underground), 180 million passengers a year and one 300 foot moving walkway in engineering terms alone, the London Underground system is a staggering achievement. However, the role the network has...
Posted by: Creativepool As BP's stricken rig barfed over 2000 barrels of oil a day into the Gulf of Mexico for the best part of a month, some wag suggested pouring gallons of vinegar into the ocean to create the world's largest salad dressing. But that's probably the extent...
Posted by: Creativepool
This week, the soothsayers at BBC's weather centre promised me the dizzying heights of 22 degrees Celsius. Frankly, that would make a nice change because spring so far this year has been rubbish. If I didn't know better, I'd say that there was some...
Posted by: Creativepool Rishi Dastidar is a copywriter for ad agency archibald ingall stretton. When he's not doing that, he pretends he's a digital native at his blog Being Beta. When hes not doing that, he pretends he's a poet. And when he's not doing that, he sits on the...
Posted by: Creativepool
Nick Warren is an adventurous sort of chap. Not only is he a sailor who's taken the Atlantic Ocean, a shipwreck and a hurricane in his stride, today he is Managing Director of the digital agency Semantic , the UK's most relaxed web studio. Hi Nick....
Posted by: Creativepool I love my Ford Focus. I've had it for ten years almost to the day and only now is it starting to grumble for the first time with 90,000 miles on the clock. It's reliable, solid, still looks lovely (in my eyes) and takes corners like it's on rails....
Posted by: Creativepool Last week, Michael (MD of Creativepool and my boss at least some of the time, as far as blogging is concerned) sent out an email entitled "We are not a recruitment agency!" Bold words, you might think, given that the one-liner under the email...
Posted by: Creativepool
Theo Delaney is a multi award-winning director of advertising commercials. His work is predominantly comedy based and his love of football is a major influence on his work. He is a lifelong supporter of Tottenham Hotspur and regularly appears on The...
Posted by: Creativepool This creativepool blog is a great way to find out more about the people who work in the creative industries and hear how they do what they do. My plan is, every two weeks, to chat with lots of different creative people from around the world. Today...
Posted by: Creativepool Making predictions in the current market is verging on the impossible. Commentators across the board have varying views on how it is going to pan out and how long the recovery is going to take. One thing that everyone agrees on is that 2009 is going...
Posted by: Creativepool Last night it was announced that the British Designer Samuel Wilkinson and the supporting product design company Hulger have scooped the Brit Insurance Design of the Year award with their innovative redesign of the low-energy light bulb. The award...
Posted by: Creativepool