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Features

Graham Wall - The Marketing Store

The Marketing Store is one of Britain’s leading integrated agencies. Our London office has about 250 people, with around 100 creatives working across all disciplines, including promotional, retail, experiential, product and digital, the last of...

Posted by: Creativepool
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Features

David Ryan Robinson

Twitter: @DRyanR Blog: davidryanrobinson.blogspot.com Website: www.davidryanrobinson.com "I am a uk based illustrator and graphic designer who has been working freelance in the UK for a couple of years. I attended the University of Salford, where I...

Posted by: Creativepool
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Features

Natalie Nicklin

- View Natalie's Creativepool profile here Twitter: @natnicklin Facebook: facebook.com/NatNicklinArt Website: www.natnicklin.co.uk "Natalie Nicklin utilizes a wide range of processes within her work; from found images and photography to modern...

Posted by: Creativepool
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Features

Nick Stickland - ODD

"I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands." What do you actually do? Apply the direction of the client within the agency and the direction of agency within the...

Posted by: Creativepool
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Features

5 minutes with... Andrew J Brown - Creative Director at Brass

"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...

Posted by: Creativepool
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Features

Spotlight - Rod Hunt - Illustrator

‘I was originally intending to go into biochemistry & horticulture' Describe your work in one sentence. Retro tinged illustration & detailed character filled landscapes. What's the most important thing you've learnt in your line of...

Posted by: Creativepool
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Features

5 Minutes with... Ivanka Majic - Canonical

Tell us what you do for a living and who you work for? I am Creative Strategy Lead at Canonical. What does that involve? Taking technical cleverness and making it into consumable cleverness. Oh, and changing the world. I also get to help people...

Posted by: Creativepool
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Features

5 minutes with... Simon Learman - McCann London

Tell us what you do for a living and who you work for? ECD of McCann London What does that involve? Shepherding, motivating, inspiring, selling. How did you get started in the industry? Saatchi and Saatchi. It was a brutal but an invaluable...

Posted by: Creativepool
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Features

Spotlight - Vince Fraser - Designer and Art Director

--- "Be one step of everyone else: constantly reinvent yourself." Creativepool pulls up a comfy chair with Vince Fraser, Designer and Art Director for brandcentral, to discuss excellence, identity and wall-crawling super powers. Describe your work...

Posted by: Creativepool
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Workshop

How to... Create a good first impression at interview.

by Creativepool. We've all heard that first impressions count and never is it more true than for an interview. If 70% of a first impression is based on appearance and body language, then dressing appropriately for your interview is of the upmost...

Posted by: Creativepool
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Workshop

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Features

Over promise, under deliver. How lazy clients kill campaigns.

by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...

Posted by: Creativepool
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Inspiration

#Trends. 4G - Bringing home the [Kevin] Bacon

by Ashley Morrison. You may have heard of something called the three-second rule. In advertising terms, if the person you're trying to sell to doesn't understand your message within three seconds, then your message is too long. But the latest EE...

Posted by: Creativepool
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Inspiration

Spotlight: Aindri Chakraborty

Website: aindri.com Creativepool: creativepool.com/aindri Facebook: www.facebook.com/aindri "I am an illustrator/designer/animator gathering experience in different sectors since 2006. My creative practice so far has covered education, television...

Posted by: Creativepool
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Features

5 Minutes with... Sarah McCartney - Copywriter and Perfumer

by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...

Posted by: Creativepool
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Features

CP Loves... Pregnant, sleeping, Russian couples (by Jana Romanova)

by Jessica Hazel. The time in your life when all your friends start having babies can be a disconcerting one and people react to it in different ways. You can panic and marry the next person to smile at you on the tube, panic and run away to Goa,...

Posted by: Creativepool
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Features

How to... Work from home effectively

by Ashley Morrison. One of the perks of being a freelancer is the ability to work from home. I love it. No arduous daily commute (and related expenses, obviously), no noisy work colleagues, and seriously good coffee on tap when I want it. But in...

Posted by: Creativepool
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Features

The best a man can get: Ten milestone moments in advertising history.

1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...

Posted by: Creativepool
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Features

My favourite adverts are currently...

by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...

Posted by: Creativepool
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Workshop

Opinions - Kindling. What do eBooks mean for writers?

by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...

Posted by: Creativepool
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Inspiration

CP Loves...Toilet humour

by Ashley Morrison When I went to Sketch in London's Conduit Street recently for a rather posh birthday tea, the last thing I expected to be talking about over my cup of Darjeeling and my strawberry tart were the toilets. Usually, the only time I...

Posted by: Creativepool
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Workshop

Opinions - Brand GB. As seen from USA

by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...

Posted by: Creativepool
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Inspiration

CP Loves... Genius of the mainstream. Tony Scott remembered.

by Magnus Shaw A little over a day ago, Tony Scott - the renowned film and advertisement director - jumped to his death from a bridge in Los Angeles. The details remain unclear but he may have been diagnosed with an inoperable brain tumour. Scott...

Posted by: Creativepool
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Inspiration

CP Loves... The Olympics in LEGO

by Jessica Hazel. Those of us who have preferred to partake in the Olympics by snuggling down into our armchairs in front of the telly with a pile of nachos might appreciate these Olympic standard feats of LEGO making which have really taken off...

Posted by: Creativepool
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Workshop

Opinions - What if a creative doesn't feel creative?

by Ashley Morrison I've been working very hard every single day for the past couple of weeks. Till silly o'clock. Being freelance, when the work comes along, I don't really feel able to say no. After all, in the current economic climate, to trot out...

Posted by: Creativepool
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Workshop

Training is an investment, not an unnecessary cost.

by Mark Young, Academy Class. In difficult economic times employers can be forgiven for looking at their expenditure and deciding that some things are easier to do without than others. While utility bills and direct employment costs are unavoidable,...

Posted by: Creativepool
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Inspiration

CP Loves... Letman

by Jessica Hazel Letman, aka Job Wouters is a Dutch-born illustrator and graphic designer who confesses he is "cuckoo about letters". Mostly painstakingly hand drawn or painted, Letman's letters are transparent, imperfect and say things far...

Posted by: Creativepool

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