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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

Gourmet Burger Kitchen release apology for anti-vegetarian campaign

Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...

Posted by: Benjamin Hiorns
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Leaders

WCRS hit the Garden and the Kitchen for B&Q Spring Campaign

This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...

Posted by: Creativepool Editorial
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

Learning graphic design from LPs and magazines

Nearly all of us can identify a very specific point in time when we started being interested in art and creativity. For our editor, it was when a school assignment brought him to write his first ever fiction story. For graphic designer Neville...

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Leaders

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: JWT

Taking horses skiing for Canon The latest instalment of the “Come and See” campaign for Canon from JWT took a range of Canon cameras and some intrepid bearded crew members to Argentina’s mountains to film Franco Moro, the 55-year...

Posted by: Creativepool Editorial
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Leaders

A New Agency Tool for Creating Better Proposals - Faster

First sentences are difficult. As they go, that one wasn’t particularly memorable. I went to journalism school where they drummed it into you that if it was longer than 25 words and didn’t summarise the story in a compelling way,...

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Leaders

James Corden channels his inner hipster

I'll be honest here, I never got Gavin and Stacey, and furthermore, I never got James Corden. Granted he comes across as an affable enough bloke in interviews, and as a stockier gentleman myself, it's nice to see a man with a little more junk in the...

Posted by: Benjamin Hiorns
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Leaders

What a spectacle. Why most people will never wear Google Glass.

Right now, the SXSW music festival is in full flow in Austin Texas. What's more, I believe Creativepool's glorious leader Mike Tomes is there, doing his funky thing. Anyway, following the event on Twitter, I noticed someone reporting a bearded fellow...

Posted by: Magnus Shaw
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Features

WCRS Creative Director. Get to know Billy Faithfull.

What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...

Posted by: House 337
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Features

Sailing close to the wind. Did Kayak's ad deserve to be banned?

by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...

Posted by: Creativepool
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Features

On the ridiculous ...

As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...

Posted by: Creativepool
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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Lucky Generals - Pot Noodle In a humorous new ad for snack brand Pot Noodle from Lucky Generals, a young Pot Noodle fan’s story is told in bombastic style in order to promote the brand’s new “You can make it” tagline....

Posted by: Creativepool Editorial
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Leaders

Behind the Scenes: Cadbury's #FreeTheJoy campaign

This month, the awesome jelly Kitchen team have been busy hand crafting stop motion animation shorts for Cadbury. The chocolate giants have been sharing the colourful animations across their social media channels with the hashtag #FreeTheJoy, and you...

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Leaders

Top 5 Account Wins of the Week

Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...

Posted by: Creativepool Editorial
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Above+Beyond Following a flurry of new business wins, including Ornua Foods, which has seen Above + Beyond propelled up the rankings table, the agency has made two senior hires to its creative department. Ben Da Costa has been hired as Creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

krow Communications - Sky Vegas Sky Vegas, the online casino, has appointed krow communications to handle its advertising account. krow won the business following a competitive pitch process that also involved BJL, Fallon, and iris. The previous...

Posted by: Creativepool Editorial

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