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Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...

Posted by: Creativepool Editorial
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Features

The Evolution of Streaming Meets Technology

Dan Goman, CEO and founder of Ateliere Technologies picks apart the current streaming subscriber churn and offers an elegant cloud-based solution to the problem. For most people that grew up during the golden age of cable TV, the advent of streaming...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Workshop

The evolution of UX

UX as a career is one of the fastest growing, exciting sectors in the interactive industry. The demand for UX talent is at an all-time high, driven by the ever-changing world in which we live and those organisations that hold customer and business...

Posted by: ADLIB
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Leaders

Brand simplicity – a trend or natural evolution?

In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move. The financial brand cited the removal of the wordmark as a move towards greater digital...

Posted by: Creativepool Editorial
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Inspiration

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Leaders

#TechTuesday: Metamaterials, Peter Saville, & Apple moves to Battersea

Peter Saville unveils interactive bus shelter in Manchester If you've ever spent time at an average bus shelter with a flat smartphone and found it to be a grim fate indeed, you'll be thrilled to learn that a new interactive, digital bus shelter...

Posted by: Benjamin Hiorns
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Leaders

Michael Craig-Martin exhibition traces the evolution of the gadget

Since hitting my mid-twenties and discovering the joys of an (albeit limited) disposable income, I've become something of a gadget fiend. Yes readers, I'm one of those insufferable pricks who just has to have the latest gizmo or pointless upgrade,...

Posted by: Benjamin Hiorns
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Leaders

The Evolution of Google

Google is a company with surprisingly humble origins (it began life back in 1996 as a simple research project) that has evolved in just under 20 years into a global behemoth worth more than $100 billion. Indeed, the word “Google” has...

Posted by: Benjamin Hiorns
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Leaders

Battersea Power Station to be reborn

The Rockwell Group is currently working with Wilkinson Eyre Architects on a plan to redevelop part of the Battersea Power Station, which has been an unused blight on the banks of the Thames since it was closed more than 30 years ago. Since then it...

Posted by: Benjamin Hiorns
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Leaders

D&AD 2016 Day Three: The Final Winners Roundup

After three days on intense deliberation, the 54th D&AD Judging Week has come to a close. 749 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit the official Pencil...

Posted by: Creativepool Editorial
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Leaders

D&AD Day Two Roundup: Grey London out in front

Things are really starting to heat up over at the Old Truman Brewery, with the second set of D&AD Pencil winners for 2016 having been announced to coincide with the first day of the inaugural D&AD Festival. Please note that victorious entrants will...

Posted by: Creativepool Editorial
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Leaders

D&AD Day One: First judging and the new Impact

One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...

Posted by: Creativepool Editorial
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Leaders

British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett clean up at D&AD Awards

The results of the 2015 D&AD Awards were announced in London last night with Leo Burnett, 4creative, Made Thought, Marcel Worldwide and Colenso BBDO all scooping up coveted Black Pencil awards. This year's awards saw the most amount of Pencils won in...

Posted by: Creativepool Editorial
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Inspiration

Tesco explain why it pays to be connected #BehindTheIdea

Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotligh on graphics designer Huma Fawad

How did you first get into the industry? My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....

Posted by: Creativepool Editorial
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Features

Picking the brain of Outbrain #CompanySpotlight

Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...

Posted by: Creativepool Editorial
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Inspiration

The Resurgence of Print: Why Tangible Media Still Matters #PurposeMonth

In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...

Posted by: Benjamin Hiorns
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Inspiration

Shape craft a bold new identity for Women Deliver #BehindTheBrand

In March this year, “positive impact” agency Shape rebranded Women Deliver, a global advocacy organization. To learn more, we spoke to Geli Luna, Associate Design Director, and Ayesha Gardiner, Associate Strategy Director at Shape. What...

Posted by: Creativepool Editorial
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Features

What’s driving so many identity changes?

As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...

Posted by: Better
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Inspiration

Happy World Book Day: Here are five books to read for business success

Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...

Posted by: Novagram
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Workshop

What does it take to refresh a 64-year-old heritage brand? #BehindTheBrand

IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...

Posted by: Creativepool Editorial
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Features

The Taylor Swift AI Scandal and the Bleak Implications of Deepfakes

Of all the fresh horrors wrought by AI in recent years, few chill the blood quite like the concept of the ‘deepfake’. If the term still means nothing to you then allow me to ruin your day - in essence, it’s the concept of creating...

Posted by: Benjamin Hiorns

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