Displaying 1 - 36 of 7065 results

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Workshop

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our...

Posted by: Benjamin Hiorns
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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Leaders

Bompas & Parr bring 'breathable cocktails' to Borough Market

Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...

Posted by: Creativepool Editorial
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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Leaders

The not so super market. Why Tesco has lost its way.

The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...

Posted by: Magnus Shaw
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Leaders

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

Posted by: House 337
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Leaders

Teads Raises $47 Million In Debt Financing to expand into Asian market

Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The...

Posted by: Creativepool Editorial
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Inspiration

Branding Bud: Bringing Cannabis to Market

With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...

Posted by: Jade French
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Leaders

How brands are celebrating Back to the Future Day

It's October 21st 2015, which any self-respecting 80's cinema fanatic will tell you with no small amount of enthusiasm is the date Marty McFly arrives in the future in Back to the Future 2. Of course, this isn't the first time we've caught up with a...

Posted by: Benjamin Hiorns
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Leaders

M&C Saatchi turn the clocks back for smokers

To coincide with the end of daylight savings on Sunday, which saw the clocks in the UK set back an hour, M&C Saatchi Sydney has created a new campaign for QUIT, the anti-smoking charity, which revolves around a website that can give smokers a rough...

Posted by: Benjamin Hiorns
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Leaders

How to make going back to school look pretty awesome

In my youth, there were few things that irritated me more than the glaring “Back to School” signs that seemed to adorn every retail outlet under the sun during the summer holidays, seemingly taunting happy children everywhere with the...

Posted by: Benjamin Hiorns
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Inspiration

Space tell Gen Z to not hold back for Häagen-Dazs | #BehindTheIdea

Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...

Posted by: Creativepool Editorial
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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

Posted by: Antonino Lupo
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Leaders

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Leaders

TBWA Manchester attempt to put “Blackpool Back” on the map

Blackpool Council and The Merlin Entertainments Group have teamed up with TBWA\Manchester in order to help put Blackpool back on the map as a legitimate holiday destination suitable for families this summer holiday. The campaign will be capitalising...

Posted by: Benjamin Hiorns
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Workshop

Reasons why graphic designers should go back into education

Graphic designers - never stop learning I’ve worked as a graphic designer for a long time, graduating from Wrexham Glyndŵr University in 1993 and working in various studios, bringing me to launch The Severn Agency in 2017. You might say that...

Posted by: &Something
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Leaders

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson UK
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Leaders

Branston and mcgarrybowen help kids beat the back-to-school blues

With the summer holidays finally over and done with (at least if you're a parent) Branston is making back to school lunches extra special by helping parents decorate their kids’ sandwich bags with witty cartoon illustrations. Branston’s...

Posted by: Creativepool Editorial

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