Displaying 1 - 36 of 2637 results
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
I sat down to watch Apple's WWDC15 keynote speech last night with a certain degree of trepidation. On one hand, the company was unlikely to make any dramatic announcements having only just released the surprisingly successful Apple Watch, but on the...
Posted by: Benjamin Hiorns
Whilst it might seem a little superfluous to harp on about announcements that have been rumoured to the point of presumed authenticity for months now, any Apple event is big news in the tech community, because there really is no other company like...
Posted by: Benjamin Hiorns
Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...
Posted by: Creativepool Editorial
Some major changes are coming to Apple's software according to CEO Tim Cook, who shared details with the tech community and the world at large this Monday at the annual Worldwide Developers Conference. There are also a few big hardware refreshes on...
Posted by: Creativepool Editorial
Apple Watch - The Watch Reimagined Yesterday's tech news cycle belonged to the Apple Watch, with the Californian giants finally lifting the veil on their much hyped wearable smart device, whilst also announcing official pricing and an official...
Posted by: Benjamin Hiorns
Whilst the 2014 “Apple Event” has been rumoured for a while now, the bombshell was finally dropped yesterday when the tech giants sent out invites for an event on the 9th of September with the tagline, “Wish we could say...
Posted by: Benjamin Hiorns
I've already written at length about how 2015 is set to be the year when the smartwatch kicks its way into popular culture, and that prediction might be vindicated sooner than expected, as it was revealed recently by Apple CEO Time Cook that the...
Posted by: Benjamin Hiorns
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service. Screen time Apple TV+ will give users access to...
Posted by: Creativepool Editorial
When Apple unveiled its Vision Pro headset this past February, they envisioned the era of spatial computing to have officially begun. But paltry sales and lackluster reviews quickly turned the beginning of an era into nothing more than a passing...
Posted by: Greg Zakowicz
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin Hiorns
Tim Cook, Apple's CEO, has recently hinted that, whilst the company has recently made its first big reveals of the year in the shape of last week's unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch, there might still be a few tricks left up...
Posted by: Benjamin Hiorns
Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...
Posted by: Magnus Shaw
News has emerged over the last couple of days that Apple has been accused of scanning the iPods of its users for music that wasn't purchased on iTunes and effectively forcing them to delete those files. Apple however, are claiming the move was purely...
Posted by: Benjamin Hiorns
Renault's symbiotic vision for car and home Renault revealed an autonomous, electric concept car at the Frankfurt Motor Show this week, which it sees as an extension of the 'connected home' concept. Described by the car company as “an extra...
Posted by: Creativepool Editorial
Sony were not the only major tech company to drop a bombshell yesterday. Never ones to be outdone, Apple chose their September 7 keynote as the launchpad for the highly anticipated iPhone 7. As is often the case with Apple these days (in a pos Steve...
Posted by: Benjamin Hiorns
Apple Music is here. Unveiled on Monday, the new music streaming surface comes hot on the heels of Jay Z’s own venture Tidal and stalwart Spotify. Apple Music will be launched on June 30, in more than 100 countries... And they needed to do it....
Posted by: Creativepool Editorial
The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
Seymourpowell & Nu Skin Seymourpowell has been collaborating with Nu Skin Enterprises to create an anti-ageing skincare product that allows users to create their own, personalised skincare routine with an accompanying app. The ageLoc Me is a...
Posted by: Benjamin Hiorns
In another new ad for the iPhone 5s, Apple has decided to remind their users that they are more powerful than they think by encouraging them to “Dream” up ways in which they could be using their smartphones in their respective jobs. The...
Posted by: Benjamin Hiorns
It's been reported that Apple are planning to hire up to 4 new digital ad agencies. This follows evidence presented in the latest Samsung-Apple lawsuit earlier this week, which revealed Apple's senior vice president of marketing Phil Schiller's...
Posted by: Benjamin Hiorns
“Apple can do no wrong.” This was a mantra that seemed to permeate the first two decades of the century, when innovation after innovation continued to spill out of Steve Jobs like a golden faucet. Tim Cook is no Steve Jobs. While...
Posted by: Benjamin Hiorns
Images found in the latest update of iTunes seem to show off a range of iPods that don't actually exist yet, and have yet to be even mentioned by Apple. The new devices were spotted by a sharp-eyed user at Mac Rumours, who found a graphic showing...
Posted by: Creativepool Editorial
Even with Apple moving more and more of their ads in-house, and the rumour mill all but convinced that the tech giants will be getting shot of them altogether sooner rather than later, it seems that TBWA\Media Arts Lab still have a little creative...
Posted by: Benjamin Hiorns
Apple Keynote wasn't just about the iPhone 7 OK, the recent Apple keynote was MAINLY about the iPhone 7, but CEO Tim Cook also used the event to announce a few new interesting developments, chief amongst which was the new Apple Watch, tentatively...
Posted by: Benjamin Hiorns
Whilst there are now more Android smartphones on the market than there are iPhones, Apple's handset is still arguably the definitive smart device, despite its exorbitant cost. It's this cost, however, that has irked the tech giant's former CEO John...
Posted by: Benjamin Hiorns
Back Market, the marketplace for refurbished devices and appliances, took over Apple stores across Europe last month to encourage shopper to choose an alternative and more sustainable way to consume technology. This Earth Day, to highlight that...
Posted by: Creativepool Editorial
Nokia sue Apple over design patents Mere weeks after the tech giant lost out to Samsung in a gigantic patent court case over design, another competing company, Nokia, has now accused Apple of infringing more than 30 of its design patents, filing...
Posted by: Benjamin Hiorns
The Science Museum and Samsung launch the Digital Lab research project The Science Museum and Samsung have announced the launch of Digital Lab; a pioneering research project undertaken with the help of Cheil London, which will explore new ways to...
Posted by: Creativepool Editorial
Amazon Go store allows you to literally pick up things and leave with them Amazon has launched a physical shop where people can literally just pick up things up and leave with them. Amazon Go uses a range of technologies to watch over people and see...
Posted by: Creativepool Editorial
As technology continues to be a growing part of our lives, we are so quick to register so much information into our smartphones and tablet without reading the small print or even reviews for that matter. We are constantly wary of identity theft. Is...
Posted by: Digital Recruitment Company
ZDNET recently shared an article about exclamation points - specifically, why Apple doesn’t use them on their website. Although it’s a small detail, creative Chris Matyszczyk believes it’s significant. Matyszczyk begins by touching...
Posted by: Novagram
The swarm of drones illuminating Miami Beach Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
Will.i.am gets into the jack-less iPhone headphone game Music producer, TV host and Black Eyed Pea, Will.i.am, has made another foray into the design world, this time with a pair of wireless headphones inspired by the shape of vinyl records. The...
Posted by: Creativepool Editorial
For the first time ever, radio and music lovers will be able to download BBC radio programmes in full, to their smartphone or tablet for free, listen to them offline, and keep them for up to 30 days on the BBC iPlayer Radio app. The update, rolling...
Posted by: Magnus Shaw
