Leaders
By Heather Andrew, UK CEO, Neuro-Insight...
With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.
Previous years have taught us that the aim of the game with festive spots is emotional...
Posted by: Creativepool Editorial
Leaders
Elon Musk announces Yusaku Maezawa as the first ever commercial astronaut for SpaceX
Elon Musk announced last night at an event held at the LA headquarters of SpaceX, that Yusaku Maezawa, founder of the online Japanese clothing company Zozo, will be...
Posted by: Creativepool Editorial
Leaders
The solar powered cheese that could help power Africa and stop child labour
Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
Leaders
Sonic Union
NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
Leaders
Multiple - Shell
Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
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The 3D printed ceiling made from sand
A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
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McCann Bristol
Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...
Posted by: Creativepool Editorial
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The amphibious garment that could let humans breathe underwater
Royal College of Art graduate Jun Kamei has built a garment that functions like gills, which could allow humans to survive when sea levels rise up and submerge the earth. Called...
Posted by: Creativepool Editorial
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The first propellor-less drone
Royal College of Art graduate Marcus Kung has designed a drone that can fly without propellers, with the aim of reducing injuries. The “Impeller Drone” (Kung's graduate project as part of the RCA's masters...
Posted by: Creativepool Editorial
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The algorithm that could predict the World Cup winner?
Yearly football publication Season Annual co-founders Charlie Sims and Sam T Smith worked on the design and data for the predictor, while the website was designed and coded by Barney Jeffries at...
Posted by: Creativepool Editorial
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The unhackable wallet for storing cryptocurrency
Benjamin Hubert's design studio Layer has launched Trove, a digital wallet and app system that allow you to store your cryptocurrency without fear of loss or theft. Layer collaborated with fintech...
Posted by: Creativepool Editorial
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4D-printing allows flat-pack furniture to be assembled with heat alone
Researchers have created a series of 4D-printed plastic objects that fold themselves into predetermined shapes when heated, which they believe could be scaled up to create...
Posted by: Creativepool Editorial
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Great Guns
Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...
Posted by: Creativepool Editorial
Leaders
DDB Worldwide
Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....
Posted by: Creativepool Editorial
Leaders
Y&R London - BBC Sport Winter Olympics
Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as “The Fearless are Here,” the ad broke on the evening of Saturday 20th January and will continue...
Posted by: Creativepool Editorial
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WPP - Bose
Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are...
Posted by: Creativepool Editorial
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Inamoto & Co - Asics
Performance apparel brand Asics has selected the Rei Inamoto-helmed agency Inamoto & Co as its innovation partner, tasking it with creating breakthrough work in the brand's transition to fitness-as-a-service. The Brooklyn-based...
Posted by: Creativepool Editorial
Leaders
Netflix get Abstract for the Art of Design series (January)
Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Leaders
The swarm of drones illuminating Miami Beach
Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
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Frank Kolkman's VR death machine
To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
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Mother - Debenhams
Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...
Posted by: Creativepool Editorial
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Uber and NASA to launch flying taxis in LA by 2020
Uber has partnered with NASA to develop an on-demand electric aircraft taxi service, which is scheduled to begin flights in Los Angeles in three years time. Speaking at a Web Summit in Lisbon last...
Posted by: Creativepool Editorial
Leaders
UNIT9
Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...
Posted by: Creativepool Editorial
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The Gate London - Tomorrow's People
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped...
Posted by: Creativepool Editorial
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BBC Creative - The Apprentice
With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
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Renault's symbiotic vision for car and home
Renault revealed an autonomous, electric concept car at the Frankfurt Motor Show this week, which it sees as an extension of the 'connected home' concept. Described by the car company as “an extra...
Posted by: Creativepool Editorial
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The diffuser that pumps out 'optimal' fragrances at different times of the day
A new 'smart' diffuser emits fragrances designed to help you wake up, wind down or concentrate at the right times of the day by combining the worlds of aromatherapy and...
Posted by: Creativepool Editorial
Leaders
CHI&Partners
CHI&Partners CEO Sarah Golding has appointed two new Joint Managing Directors to support her in the day-to-day running of the agency, promoting former Head of Account Management Gary Simmons (right) and Joint Head of Planning Sarah...
Posted by: Creativepool Editorial
Leaders
IKEA launches solar battery packs to rival Tesla's Powerwall
IKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...
Posted by: Creativepool Editorial