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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

Yellow Pages Rebrand, will they make a comeback?

Chances are, if you grew up in the 1980's and 90's, you're well aware of the Yellow Pages. For those of you too young to remember a time when it took 10 minutes to log onto the internet; the Yellow Pages was a vast tome, delivered free to each...

Posted by: Benjamin Hiorns
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Leaders

Toyota unveil first campaign from new multicultural marketing team

This weekend marked the debut of the first campaign created by Japanese automotive manufacturer Toyota's bespoke, multicultural marketing team, Toyota Total. The first two ads of the campaign, which is called “One Bold Choice Leads to Another"...

Posted by: Benjamin Hiorns
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Leaders

What to watch? Why too many platforms are spoling the TV broth.

On 11 December 2008, Project Canvas was announced. A joint venture between the BBC, BT and ITV, it replaced the failed Project Kangaroo, a proposed video-on-demand service which was refused a licence on competition grounds and ended up as the SeeSaw...

Posted by: Magnus Shaw
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Features

Why social media is making us lonely.

In 2010, at a cost of $300 million, 800 miles of fibre-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute...

Posted by: Jessica Hazel
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Features

What will happen in advertising in 2013?

by Ashley Morrison. It seems clear to me that adverts are getting cleverer. Gone are the days of naive wonder with small children pondering how Mummy gets the dishes so clean, or young teenagers dancing around in waistcoats while sucking on their...

Posted by: Creativepool
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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Features

What 5000 video diaries sound like.

The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...

Posted by: Creativepool

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